Peter LohmannAll Things Residential Property Management | CEO of RL Property Management | Co-Founder of Crane

Property Management Is Missing the Easiest Sale in Business

27 Jun 2026 · 1 min

Watch on YouTube

1:17

In this YouTube segment, Peter Lohmann and Jordan discuss how property management firms routinely overlook simple upsell opportunities. Peter asks how to create a system that lets owners purchase additional products or services either during the initial sale, 30 days after purchase, or on the annual anniversary of their contract. Jordan highlights two key considerations: (1) packaging – whether to bundle all services into a single price or to break them out as distinct line items, and (2) the perceived value difference when services are itemized versus bundled. They agree that deconstructing offerings into separate line items can create clearer value for both the consumer and the business, opening a path to structured upsell offers.

Chapters

Jordan, you have experience with multiple companies where there was a product on offer and then there was additional products that were launched alongside the original product or service and that your customers could elect to purchase, right? They're expanding what they were buying from you. The idea that you would take a customer who already bought something from you and sell them something else is basics. This is basics. And we don't, we're not doing that. We're not doing that in property management, and I would like us to be able to do that. So what do we need to put in place so that we can have an upsell or an additional product or service that owners can elect into either during the sales process originally, or 30 days after purchase, or on their annual anniversary date? Like, we gotta be able to put some of these things together and make a compelling offer.
I love that. This is a really rich topic. I think there's a couple of things that are happening here. One is Uh, packaging. Some property managers are including everything in that same price and others are putting distinct line items associated with services. Is it likely that you're offering the same level of service that you would if these were distinct line items? I don't think so. I think there's real value to the consumer and to the business owner to do some deconstruction and break out for these items. That's the first thought that I have here.