A property manager explains that handling leases and tenant turnover is straightforward, but managing staff is where most fail. The speaker learned this the hard way, investing in therapy and training to build people skills as their business grew.
Fundamentally, what we do as property managers is not a secret. We charge a management fee. We market the property, leasing application, move-in. You kind of get where I'm going all the way to move-out. It's pretty much structured the same. The type of properties we manage might be a little different. The persona of client might be a little different, but people management is what it comes down to. It's very hard to manage people for a lot of reasons. And innately, most of us, especially if we started off small in property management and got big, we're not great people managers. I was terrible at it. In the beginning. I learned to be better because I wanted to improve myself, but I had to work on myself to do that in a lot of different ways, both personally and professionally. And for me, a lot of that came through more schooling, therapy. Like, I did it all. I wanted to be the best version of myself, both at work and personally. So that was important to me. It's not something that everybody can just easily do.
