Landlords surveyed say they're fine with AI handling leasing and rent pricing, but they don't want it replacing phone calls with tenants. A repeat survey of self-managing owners shows where they draw the line on automation in property management.
So Jordan, what have we been up to for the last few months?
Oh baby, we've been cooking. We've been getting deep in some data. We're doing a repeat on the survey that we did previously and combining a bunch of other data points. Just go really, really deep on this group of self-managing landlords. We asked them about their comfort using AI, having their property manager use AI to perform various functions in their business. These are the answers. There are certain functions that they're very comfortable with. Leasing answers, setting rent prices. Notice what's at the bottom, call owner by phone. This is another way of saying doing anything you can to drive efficiency, having the property manager use AI to do that sounds great. The property manager using AI to talk to me to replace customer service, not as popular, not as hot on that.
Jordan, why do you think rental owners are as comfortable as they are with us using AI in our business?
I think they see it as driving efficiency and not offsetting the property manager's fiduciary responsibility, liability responsibility. The property manager is a risk reduction shield. Them using AI in no way, shape, or form offsets the PM's obligation and burden to still use it correctly. So it's not like I'm trading out one or the other. I still expect all the accuracy, all the liability protections, but if they can drive more efficiency doing that, great. God bless.
