Peter Lohmann talks with an equestrian business owner who moved and rebuilt three times. Each restart meant finding new customers, horses, farriers, and hay suppliers. He took low-profit horses and barter deals early on, letting those modest starts ripple into better business.
You've done something which I've never done, which is move to a new location and start over from scratch. You've done that 3 times, basically. That sounds to me like almost impossible or just extremely daunting and almost to the point where I just would just give up and just say, I'm not starting over. This is just too hard to find all new customers and all new horses and all new everything.
And all new vendors, finding a new vendor for hay and for and for a farrier and a vet, that's really daunting. I think again, it was a little bit the thrill of the chase. The first time or two, I'm like, I'm going to prove to them in this new state that I'm as good as it gets. And I had to take a couple of, you know, not, not very nice horses and not very wealthy customers who kind of wanted to like work off their lessons or do something that isn't very profitable to kind of get going. But once I got the foot in the door, it, it, there was a ripple effect and I got going and I realized I could do it.
