Understand your revenue and costs per unit, then scale aggressively. As you grow, the valuation multiplier on EBITDA rises dramatically, turning linear growth into exponential business value. Build an asset, not a job.
I just think, you know, if you can really, really dial in your unit economics, both RPU, by the way, and expense per unit. And when you do your expense per unit, it's important to understand your fixed versus variable expenses and bifurcate those. But if you can get really, really focused on your unit economics, I just find that that clarity is really helpful in all the other decisions you're going to want to make. That said, I am really passionate about the fact that like when you're an entrepreneur, when you're a business owner, you shouldn't just be creating a job for yourself. You should be building an asset for yourself. One of the things that's very clear is that the value of your business goes up exponentially as it gets bigger, not just linearly. So even if you fix your revenue per unit and it's this great thing and you're a 200-unit company, well, the multiplier on your EBITDA is only going to be a certain thing versus if those same unit economics were true and you're at 800 units, well, your multiplier on your EBITDA is also going to go up. So I do think it's important to strike that right balance of
