A speaker argues that complex revenue structures hide true costs from clients and amount to psychological evasion. Instead of convoluted pricing, firms should charge a higher management fee and be transparent about it.
I think there's an aversion, generally speaking, to like unjustly enriching someone. And in fact, there's a legal doctrine about unjust enrichment in Arizona. So like this idea of like, well, that's too much is what we're trying to sidestep and weave around. To me, it's not a notion of how much or how little though. It's the way. It's the way. I'm just saying the root behind the why behind engaging these overly creative revenue sources is because we're trying to sidestep the psychology. We're basically saying with our behavior, you can't handle the truth. I need to make money, I deserve it, so I'm gonna rob you of the truth. It's like instead of just charging a higher management fee. That's it.
