Peter LohmannAll Things Residential Property Management | CEO of RL Property Management | Co-Founder of Crane

The 3 Things Behind Low Client Churn

27 Sept 2026 · 1 min

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0:34

In this interview segment, Peter Lohmann asks the guest to identify additional factors contributing to their unusually low client churn. The guest highlights three key elements: (1) setting clear onboarding expectations, which aligns client understanding from the start; (2) consistently doing what they promise, building trust and reliability; and (3) benefiting from an "unfair advantage" where the average client relationship spans 8‑12 years, while the business itself is only two years old, meaning many clients haven’t yet reached natural churn events such as selling or passing away. These points collectively explain why the business experiences minimal churn despite being relatively new.

Chapters

If you had to add maybe one or two other things that are instrumental in your low churn that maybe we haven't touched on yet, what would you say that that is?
Yeah, well, number one, I think, is going to be that onboarding expectations. Number 2 is going to be doing what we say we're going to do. And number 3 is the unfair advantage that I have against so many operators is that my understanding is the average lifespan of the client is perhaps like 8, 10, 12 years or something like that. I've been in business 2 years, so they just haven't been with me long enough. To start naturally churning and having those life events of selling or passing away or doing whatever naturally happens on churn.