A successful business model isn't complex strategy, it's reliably executing fundamentals. Like an Olympian who never skips sleep, nutrition, and daily training, consistency beats elaborate plans: do what you say, respond promptly, never miss the basics.
I don't have a sexy business model. I simply do what I say I'm going to do, and we just consistently do that. Kind of like the idea of— I heard it somewhere else— but of an Olympian. It's not what they have. It certainly could be a part of it, but it's what they don't miss. They don't miss a good night's sleep. They don't miss nutrition. They don't miss a day of training. We just don't miss the basics. And it doesn't sound fancy to say that. So many people just can't, like, pick up the phone or respond to someone, or if they say they're going to do something, actually do it.
