Property managers need to stop relying on traditional websites and build tenant portals that work like Delta's app, letting people verify email, set up utilities, and report issues through mobile, video calls, or text. Parts of this system are already live.
I don't think people want to come to our websites anymore. We're all in on the experience, right? Like a lead simple task is like an onboarding. Like, here's an email, do this. Here's how you set up utilities. Here's how we get your banking information. Not an experience. So what we have shifted to is we have portals, like truly homegrown portals where a tenant who wants to move in to our property is they can interact with us on an app, they can interact with us on a video, they can interact with us via text message. So think like Delta Airlines is like you can go to their app and you can book a flight. Or report an issue, or you can just text message them. We are this close. Parts of it are already live.
