Peter LohmannAll Things Residential Property Management | CEO of RL Property Management | Co-Founder of Crane

The idea is I'm generally against anything that if it was published on the front page of the newspap

22 Sept 2026 · 1 min

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In this brief monologue, the speaker proposes using the hypothetical scenario of an action appearing on a newspaper's front page as a practical ethical litmus test. He argues that if a decision would cause anxiety when publicly broadcast, it likely fails ethical standards. He then acknowledges a counterpoint: the general public, especially business owners, may view such front‑page exposure differently, potentially limiting creative and revenue‑generating opportunities. The speaker highlights the tension between adhering to a high ethical bar and the desire to pursue innovative, profit‑driven ventures, noting the difficulty of balancing these competing priorities.

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The idea is I'm generally against anything that if it was published on the front page of the newspaper, I think that's a good standard for ethics, by the way. And we don't do newspapers anymore. But if this was published, would I feel like really anxious that this was being broadcast, that I have this kind of relationship or dynamic? Now, you could counter-argue that and be like, well, yeah, but Mark, most people in the general public that would see that front page news think like a business owner. And so we're really going to cage our opportunities and our creativity and generating revenue based on the general population. It's a tough thing.