When a large property-management company sold, its key staff joined Peak because of the firm's reputation and culture. The VP of Operations, hired from that sale, now runs the entire property-management operation while the founder handles strategy.
Do you have like a number 2 person who's been with you a while? How'd you find them? How does it work? What do you leave to them? What do you still have a hand in? How's that relationship function?
So we got lucky in a couple of ways where we have a good reputation in this market, but that's also for people in the property management industry that are local. And so there have been people from other property management companies that have heard and seen what we're doing and value our cultures and our growth and our reputation and want to be a part of the team. And so there was a large property management company that sold a number of years ago, and several of their core players were like, let's go join Peak. Let's get over and get on their boat. And so one of them is now my vice president of operations, similar to a COO, and she basically handles the entire property management operations.
