Peter Lohmann pitches a small agency idea: use Google Ads to find tenant leads for property managers by bidding on local keywords, then charge a flat fee per lead instead of listing platform commissions.
If you are listening to this and you know Google paid ads backwards and front, why not spin up a little agency that basically is like the Geek Real Estate Marketing guys but for tenant leads instead of owner leads? And you say, listen, I'm going to bid on keywords in areas where you own or manage rental homes and you will pay me some low flat fee per lead and I will work the Google magic on the back end to make this all make sense. And together we can cut out some of these platforms and just go straight to the source. I mean, I feel like that's a huge business opportunity for right agency for the right couple of people.
