Younger renters prioritize convenience over luxury finishes. They'll pay more for fast services that fit busy schedules, making it a smart investment for property owners looking to attract career-focused tenants.
The people that rent today are not baby boomers. That ended a couple years ago. Who is living in our, in our places? They want amenities, they want experience, but you know what else do they want? They want convenience. Like convenience matters. They're busy. We've got a lot of young people that are very career driven that are living in our apartment units that don't have a lot of time and they want convenience and they just want things done quickly. And I think by being able to provide that to 'em, they're willing to pay for it too. So I think it is like in an ROI sense, by delivering or exceeding expectations, it can come back full circle.
