Peter Lohmann discusses pet ownership in the U.S.: 70% of households have pets, but only one-third are reported to property managers. Owners hide pets mainly because they fear breed discrimination, not pet fees. Two-thirds of pets go unreported, creating hidden liability for landlords.
Slightly over 70% of US households have a pet and it's actually not even a pet. It's like 1.6 pets per property.
And I also heard a data point that Americans spend more on their pets than kids overall.
Yes. And in 2024, there were more pets adopted than children born by almost a million. Yeah. Mind-blowing, isn't it? And in our industry, only 33%. Of pets are reported to you, especially if you're not utilizing tools that can help mitigate that risk.
So two-thirds—
and it's not usually about the pet fees. I mean, most people that have a pet know they're gonna have to pay for their pet to be with them, and they're okay with that. It's usually those that have breeds that they think will not be accepted.
Yeah. So two-thirds of pets are unreported. Is that— wow. Yep. Yeah. That's wild.
Yeah.
