What If You Owned Your Insurance Company?

co-owned insurance structures, a lot of people like to liken them to a mutual insurance company where we're taking, you know, to visualize a linear transaction where you as a customer pay an insurance company and then the money just goes right from your bank account to theirs and sticks in their bank account. Where what captives and things like risk retention groups, co-owned self-insurance structures, there are ways to essentially create a circular loop between the customer who pays the insurance company and the customer simultaneously owns that insurance company on a pro rata basis of the premium they paid in. So it's a way to essentially say, hey, insurance company, you're not publicly traded on Wall Street. You're not owned by private shareholders that are not also the customers who pay for the company. So it's a way where in the event, you know, yes, if the insurance company's goal is to generate a surplus, generate a profit, and that profit is distributed to their shareholders annually, why not just make the people who pay that insurance company, their customers, the shareholders simultaneously? And that's essentially what all forms of profit-sharing-based insurance products create.