Peter Lohmann argues property managers should aim to sell properties rather than manage them long-term. Selling is easier and more profitable than ongoing management, so every property manager should have a dedicated sales division to move clients toward exit.
The owner selling the property is the best possible outcome of our property management relationship. Well, you and I have talked about this before. I feel very strongly that every single property manager should have a division that sells properties. And when you sell that property, it's like the easiest layup in-the-lap listing of all time. Yeah, but like, if it's better to sell a property than manage it, then just do sales. Why would you waste your time managing at all? Because we're actually just managing properties so that we can sell them.
