Peter LohmannAll Things Residential Property Management | CEO of RL Property Management | Co-Founder of Crane

Why Most PM Owners Stall Out (It's Not What You Think)

20 Jun 2026 · 1 min

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In this advisory video, Peter Lohmann explains why many property‑management franchise owners stall and offers a clear roadmap to avoid it. He argues that owners who prioritize growth through building a strong team, investing in advertising, and networking consistently succeed, while those who focus on figuring out the "how" themselves tend to stall. The core mindset shift is to treat the business as a "who, not how" operation—bringing in capable people who can develop the processes. Practical steps include hiring a first RTM (office coordinator) to manage onboarding of new doors, and, if the owner lacks sales ability, hiring an experienced Business Development Manager (BDM). By concentrating on people, sales, and marketing, owners can accelerate growth and prevent stagnation.

Chapters

We also find that folks that really focus on growth through a team and growth through advertising and networking, those are the ones that grow. Those are the ones that don't stall out. And they, they continue to build their business through great people. It really is in this business, as you know, Peter, like this is a who, not how kind of business. There's some folks who would say you gotta have the how first, but I think you bring in the people that can help you build and develop the how, and you're gonna get there a lot faster. And so we love it when new franchise owners come in. and they, they really embrace the idea that they've gotta bring in their first— we, we would call it a first RTM. It's an office coordinator. So they can just keep bringing in doors, pass 'em on to the office coordinator to onboard and handle those functions. If they can't do sales, they gotta bring in a BDM. Mm-hmm. So if they're stalling out, it's because they're not focusing on building and sales and advertising.