Most top 10 property manager lists are rigged for search traffic, not actual performance. Mind and Evernest game the rankings. A new True Match score uses real performance data to rank managers objectively, with plans for a national top 100 and market winners.
If you search, uh, who's the best property manager Columbus, Ohio, or Denver, Colorado, Atlanta, Georgia, whatever the city is, you're going to see companies like Mind, Evernest. They have a brilliant marketing strategy with these top 10 posts, and it's an SEO game. They put Evernest first or Mind first. They rank the highest traffic companies second, third, fourth, fifth, sixth. So that's a, that's a crazy system. Just everyone knows, and I think consumers too, they know that there's no validity to them. And so we now, because we have this True Match score where we're actually objectively ranking based on real performance information, we say with confidence who the best property manager in a given timeframe is in a market. And so we're going to have a full list ranking the top 100 in the nation. Every individual market will also have a winner. You can now say we are the best and you can reference the company profile. We want it to be something that the average property manager is going to be really proud of.
