Property managers with 200 to 2,000 units report a 4-5 month drop in organic leads. AI-powered search results now answer questions directly without sending clicks to websites, cutting off the traffic that used to fill lead forms.
Have you noticed over the last 4 or 5 months, like a dip in organic leads? Yes. And I've heard that. I mean, we're talking to 15 to 20 property managers a week, 200 doors to 2,000 doors. Everyone's saying they're seeing a dip, but they don't know why. And so what we think is driving that is AI search. Really what's happening is people, they get answers easier. So if before you do a Google search, you get 10 links that show up, you do your research, you land on a website, you need a little bit more info, so you just fill the lead form out. What's happening now is people are kind of tabbing, zero clicks searches where you do a search and you get the AI overview, you got your, your question answered. So you don't end up landing on the property management site becoming a lead. I feel that this new AI search era is really a new frontier of SEO.
