Renters spend about seven to eight minutes on Zillow before leaving. The window to convert them is when they click the contact button. AI needs to answer their questions instantly in that moment, because they won't come back for weeks.
I was actually in a coffee shop the other day and I was watching a guy scroll through Zillow and effectively look at listings. He booted up his computer. Love this. He opened up Zillow. He scrolled, he set his filters up, he set his price range, his beds, baths, his neighborhood, and zoomed into the map view.
That's like precisely how I envision people doing it. It's gotta be the map view.
They are not looking to see where you rank on the list, but you just want to see properties. Yes. You click through them and what we realized, and me watching him really validated this, was he didn't spend more than 7 or 8 minutes. Looking for properties because there's only so much you can do. You set all your filters, you set your map view, you click through each one. If you like the photos, if you like kind of the vibe you're getting, you click the contact button, you move on, you come back to it in a week and you're like, yeah, maybe there'll be some more listings. Yeah. And so what we realized was the real alpha is capitalizing on that lead the moment that they click the big blue button or the green button or the red button to reach out to them, introduce yourself, offer to schedule a showing, but then also have a more open call to action because Oftentimes prospects will have questions around, do you accept Section 8 vouchers? Will you accept my two German Shepherds? Can I move in next week? From the very early days, AI needs to be part of that workflow to be able to answer those questions and engage that lead while they're hot. Because like you said, 7 or 8 minutes later, they close their laptop and they come back to it next week.
