Peter Lohmann explains why property owners rarely refer managers to friends: they can't give a personal introduction. An owner wants to connect a friend with a trusted manager like Cindy, but can only direct them to a generic office number, killing the referral before it starts.
Under the old model, if an owner wanted to give a referral, they wouldn't even know who to give it to. Put yourself in the owner's shoes or just any consumer, and your friend owns a rental property. You want to be able to say to that friend, let me introduce you to my property manager, Cindy. She's amazing. She's going to take care of— you've been complaining about this rental property for years. Let me hook you up with Cindy. I'm going to text you. I'm going to put you guys in a group chat right now. Right? That's what you want to be able to do because you kind of look like a hero to your buddy, right? Like, oh, you have these connections and you have it all figured out, right? It's like a feel-good moment. But under the old model, there was no way to do that. They're going to say, well, I like my property manager, but I mean, I guess just call the main office. Come on. No, you're not even going to bring it up because you're not going to get anything out of that.
