Renter leads cost property managers $24 to $90 each, even when they seem free. Third-party websites control your lead flow, which is a real business risk. A dedicated CRM turns those leads into compounding assets with measurable financial upside.
A couple months ago, I released a piece, an article looking at the value of a renter lead, because in the scattered site world, we oftentimes think of a renter as free, maybe not quite negative value, but at the very least free. They click through, I haven't paid anybody anything for this lead, and then I have to work the lead to get them to sign. Ultimately, where we came down to the value of a renter lead is somewhere between $24 and $90, depending on how you look at it. And so there is real value there, especially as we start to think about platform risk and where the websites that we market out to control the flow of leads, it It really becomes clear that having a lead CRM for renter leads is a compounding value for a property management company.
