Zillow allegedly paid Redfin $100 million to stop competing in rental advertising. The FTC called it illegal collusion. Peter Lohmann breaks down what the deal reveals about how companies eliminate rivals and dominate markets.
A while ago, Zillow paid $100 million to Redfin. They came to some agreement where Redfin would simply stop competing in the rental advertising marketplace. So basically they illegally colluded to suppress competition is what the FTC is saying. And the FTC is not messing around. You know, the famously anti-business Trump administration coming down and saying, you know, this is so bad that we actually want to go after it. That's really saying something. All the signs are here that Zillow is willing to do basically anything and everything to win and compete and dominate in the markets they choose to enter, so much so they're willing to pay $100 million to a competitor to silence them and keep them from competing. What do you think that means about what they're willing to do to you and your business?
