Short YouTube coaching clip urging coaches to identify precisely who they want to serve; by knowing that audience and their problems/desired feelings, coaches can craft compelling stories and use "truth bomb attraction" to convert prospects into clients and deliver transformational results quickly.
Who do you really want to make a difference for? As soon as you have the answer to that question, you have rocket fuel. You know exactly who you want to serve and you can connect with their problems and how they want to feel. And you can tell appealing stories pulls them towards you so you can meet them with your truth bomb attraction and they'll beg to become your clients. This is how you become an elevated master coach and change their lives in the very first session. But it all starts with.
