The businesses that document what they know will be the ones AI recommends.
In this talk, Phil Risher argues that merely listing services on a website is insufficient for AI agents to provide useful answers. Companies need to capture and publish the granular, day‑to‑day details of their operations—what customers actually ask, the typical calls they receive, the specific tasks technicians perform, and contextual information such as locations and schedules. By turning these operational insights into structured content—whether on a website, social media, or a dedicated knowledge catalog—businesses create the raw material that can be fed into AI agents. These agents can then answer real customer queries accurately and even interact with other agents, giving the documenting businesses a competitive advantage in AI‑driven recommendation ecosystems.
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