#18 Maximizing Your Potential to Create Multiple Income Streams. ft. Dr. Vikram Raya

Foreign.

Welcome to the Passive Income MD Podcast, where we talk about creating your ideal life through multiple streams of income. I'm your host, Peter Kim. If you enjoy hearing about this stuff, make sure to hit subscribe so I can bring it to you every week. Now let's get on with the show. Hey, everyone. I'm sorry. So excited to bring to you Dr. Vikram Raya. He's a cardiologist by training, but he's also the founder and CEO of several different companies. One is the Vitology Institute, and another one is called Viking Capital. We'll get into all of these, but we're going to start at the beginning. Just super excited to have you here. Hey, Vikram.

Peter. What's going on, brother?

Hey. So excited to kind of have you now, and thanks for your time. And I know people are going to love your story, man. So let's start at the beginning. You're a cardiologist, and you are a practicing cardiologist, right?

Absolutely, Peter. Actually, I like to correct that. I'm a recovering cardiologist. So, you know, what is my origin story? Look, just like many of your listeners out there, hardworking doctors, we got into this profession, and I was still going to be the destination. But I think our generation of doctors, we realize there's much more out there. There's possibilities, there's ways where we can still enjoy helping serve people, but it may not be in the traditional way that we were taught. And so I just started exploring and stepping out of my comfort zone and just really enjoy the journey, and I'd love to share with your listeners and see if we can be of service to them.

Yeah. So you started as a cardiologist, but when did you start making that transition from cardiologist to what I call entrepreneur? Like, how did that even start? Like, somebody should start as an idea somewhere. But what happened?

So, you know, being a cardiologist was a thing. I was one of my dreams. And, you know, I worked super hard, obviously, like many doctors out there, and I finally got it, and I was like, it was awesome. I was practicing for so many years, and, you know, about four or five years into practicing cardiology, I was like, wait a minute, this is not what I thought it was. And, you know, I think many people can relate. You're taking care of the patients and you're doing good for them, but you realize there was a different level that you could take them to. And it obviously involved lifestyle. And so the first hint of, like, something more out there was when I went to a conference up in New York called the Integrative Health Symposium, and I met one of my soon to be future mentors, Dr. Mark Hyman. I was like, wow, there's a different form of medicine. And I learned about something called functional medicine and integrative medicine. I was like, cool, I would love to do this in my own practice. And so I was part of a large private practice group in D.C. and so I was like, let's go, let's do this. And so I go, I talked to all my partners. I'm like, hey, you know, we're all cardiologists, but let's really go beyond. Let's help people get off of medications, let's give them a lot of these lifestyle strategies, some nutritional strategies, some technology. And they're like, excuse me. Keep practicing, buddy. We don't do that here, you know? And I was like, what? Okay. And, you know, I sort of muscled through it for a couple more years, but I was like, you know what? There's so much I'm leaving off the table. There's so much I would like to share with my clients and my patients that they need to hear. And instead of us just putting band aids on these problems, there must be a way to, you know, go after the root cause. And so I sort of took a big leap forward. I got my training done. So functional medicine is not something you just sort of run off and do. It's actually a certification. And so I got a four year certification from a institute called Institute for Functional Medicine. And then I took my first entrepreneurial step, Peter. I was like, okay, this is a little scary, but as a physician, you have the sort of the, you know, you always have a job in a way, right? So what I advise for many folks who want to do a side hustle, something they really love to do or something they're inspired by. Hey, look, start with maybe one day a week and do it on the side. Do it nights and weekends and still keep your main day job, but then start exploring and sort of expanding. And so that's what I did. And while I was doing that, I had another great idea. And pop, I'm like, why do I have to get all my money coming out of cardiology or through medical income stream? Is there another way to earn income? And obviously, the great book that everyone always loves reading, Rich Dad, Poor dad, came into my lap and I was like, okay, interesting. And then, you know, I went on, like, things like Bigger Pockets that you recommend, Peter, to all your clients and all your listeners. And I was like, all right, I Like this. But to be honest with you, it didn't start off like this way, Peter. I got my butt handed to me because in fellowship, when I was training, I was like, I want to earn income. Oh. I heard stocks is easy. I heard options is easy. And I actually went and then tried to do options trading while I was fellow in cardiology, and it was a complete disaster. I was like, this is too hard. It takes too much time. I have no clue what I'm doing. So that's when I was like, all right, let me get my medical degree, my medical income, let me get my medical practice set up, and then I'll start exploring. And then. So then that's what helped me start this company called Viking Capital, which is my real estate company. And then I started Vitalogy Institute, which is the Health Optimization Institute, which is. I started that in 2017.

Now, when you started that Vitology Institute, was that what you were talking about when you had your cardiology practice, you started kind of creating something outside of that? Was that the Vitalogy Institute that you're talking about?

Absolutely. And I did that very intentionally because my wife said, you're not going to jeopardize, you know, our main income stream, even though she's a physician and I'm a physician. We were doing quite well. She was like, why would you rock the boat like this? Like. And, you know, there's so many people in our life, Peter, that love us, they care about us. Parents, wives, kids, spouses, partners, you know, professional partners in our practices. They'll think you're crazy. But if you do in the right way, and if you prove out the model, there's a safe way to transition into a lot of these other, Other. Other ventures, whether that's real estate, whether that's a different kind of medical practice, whether that's consulting. So I guess that's one of my biggest advices. Do it as a side hustle until it becomes your main thing.

How do you even start that? I mean, where was.

Where'd you.

Where'd you figure out that first step? I mean, were you reading books? We talking to people? Like, again, what resources were using?

So I would say the first thing was you have to change your mindset. As you. As you go to your limits of your mind, your limits expand. So I had gone to my limits. I had maxed out on income I could earn. I maxed out on what I could learn from wherever I was currently there. So I needed something new. To get something new in your life, you have to either introduce something New or you have to become something new. And I did both. I introduced someone new in my life. I got a business coach, I got sort of a mindset coach. His name is Trevor McGregor, whom I think many of us in those circles know. He's one of the top platinum business mindset coaches in the world. And he shifted how? I think he introduced me to my highest and best version of myself. And once I started thinking, hey, there's more that I could produce in the same 12 hours that other doctors are doing, then that my mindset expanded. And so getting someone to shift your mindset is number one. Number two is I would not waste time. I had an hour commute, an hour commute to my work to an hour commute fro in one year I ended up reading 50 books. And when I say reading, I mean audible reading. You know, so literally I'm going through business books. I'm looking at, you know, think and grow Rich, you know, the 10x rule by Grant Cardone. You know, I'm listening to some Tony Robbins stuff. I'm listening to Robin Sharma. I'm listening to, you know, e Myth Revisited about how to set up entrepreneurship or make your business almost like a franchise. I'm learning real estate, you know, and I it's really, if you want to learn something, you need to get expert advice. Otherwise you're going to spend extra time, extra years and a bunch of trial and error and you may not even still get the results. I always believe in being results focused, Peter, and having this wealth of information, knowledge being poured into me. Eventually I was like, alright, I can do this myself. And it's also about a little bit of faith. I read recently a really amazing book and right now during COVID during this time of uncertainty, I highly recommend it to every single one of your listeners. It's called the Miracle Equation. It's by a guy named Hal Elrod. You may know Hal Elrod, he wrote another book called the Miracle Morning which is what was very inspirational to me and how I use my mornings. So I get up at 4:30 every morning. Peter, I know it sounds crazy, but having that extra hour, two hours to do meditation, mindset workouts, journaling, affirmations, scheduling my whole day and being very pristine and very intentional. How I attack the day has helped me have exponential progress. So look, all of this started in 2015. I was a traditional cardiologist. It's 2020. I have Viking Capital, which is my real estate company, multifamily syndication company. We own 12 apartment complexes all over the country. And we control $300 million worth of real estate. In that same five years, I also started two wellness companies. One is Vitology Institute, which is in Northern Virginia, Tyson's Corner, D.C. and it's a health optimization institute. And we're about to hit seven figures on that clinic. On top of that, I've started an online clinic called Vitalogy Wellness International. And the goal is eventually to serve people virtually everywhere in the country and how to reverse diabetes and chronic disease. And I've done all of this while having two kids. I love them to death. Veer is nine years old. Arman is seven years old. They're my best friends. I learned more from them than sometimes they learn from me. I have my, you know, my amazing wife Mona, who is like, you know, always there. Who's my, who's like my backbone, you know, she's like sort of my secret weapon, my unfair advantage. And doing all of this while, you know, traveling the world, exploring, having fun. I practice Muay Thai kickboxing. You know, I meditate twice a day. We're part of tons of charities. I get to meet people like you, Peter, when you come out to conferences in D.C. or, or our mutual friend Dinesh, or, you know, I'm part of all these amazing masterminds where I'm scratching my head and sharing critical information with like minded individuals. And together we're collectively raising all of us together. And so I'm living an amazing life. And right now during COVID I'm not in contraction, I'm not scared. I'm actually expanding. I'm doubling down on my marketing, I'm doubling down on how many people we're releasing a deal and our real estate investment deal during what supposedly people say is one in 100 year recession possibly. And I'm doing that because we took care of the fundamentals years earlier. I've been building my mindset, my muscle, my brain, my way of thinking for the last five years so I can take advantage of this opportunity right now. And I encourage those amazing doctors who are part of your tribe, Peter, the passive income MD tribe, to step up and really take advantage of what's being given to you. Stocks are at a discount, real estate's at a discount. There are more jobs available to you right now than you can even take advantage of. And so I would say double down on your learning, on your mentorship, on your mindset, and triple your income in 2020.

That's amazing. I could just cut that out and we could just stop right there. But I need to know more I need to know more about you and your journey. I got know. So when you started it, did you imagine that it would be like this in five years?

So this reminds me of something I was told when I was, I think 10 years ago. They said that the graduating class at Harvard, I think, I believe it was the 1960s. The graduate class in 1960s of Harvard, they did a study, I think it was like 100 kids. And they followed them, I think 20, 30 years later. And the group that wrote down their goals, I think it was 3% of the group, the 3% of the group that wrote down their goals, they had a net worth and income greater than the sum combined of the 97%. And they lived happier and better lives. And that really stuck with me for a long time. And so when I was a graduating fellowship, I made a goal to myself. I said, by the time I turn 40, if I'm still practicing cardiology, and that's all I do, my life is a failure. And so I graduated from fellowship in 2011, and by 2018, which was when I turned 40, I had already started, I had essentially retired from cardiology. So it was a goal I had in my mind. Did I know how the heck I was gonna even accomplish it? No. Did I even know what that would look like, how that would manifest? Absolutely not. But I had planted that seed there and it was a sort of a challenge to myself. Hey, can I level up? Can I step up? Can I 10x? Can I turn my 10 year goals? Can I can create that in six months? And that's what Peter Thiel, the founder, one of the founders of PayPal, says, Convert your 10 year goals into 6 month goals and see what's possible. And so those are the kind of things thinking there's a guy named Peter Diamandis, if many of you know, he's the guy who created the X Prize and he says, you know, you want not, not sort of linear thinking, you want exponential thinking. And so that's the kind of mindset you want to have. And you know, Elon Musk, his goal is not to just, hey, let's invent a car, let's do some space travel. He's like, let's make humans an interplanetary species that is just going so much way beyond, you know, what's possible for us to even comprehend. And so what I encourage you is what's. Everyone is capable of many things, but really it's what you're capable of and what you're actually produce. There's such a gap and that to go from that gap of what's possible to what's, you know, what's your true capability, that's where the magic lives in life. And so I would say setting the goals and then creating and reverse engineering the plan. And you can't set these safe goals, what they call them, these smart goals. I think, what is it? Safe, measurable, achievable, realistic target. I don't know what the actual acronym is, but that's what everyone else does. That's the 97% of the population. Maybe that's 97% of the doctors. But the people listening to your podcast, your tribe, your blog, your group, they're not the 97%. They're the top 3%. And if you're in the top 3%, and if you're listening to this, you have to be in the top 3%, you must set exponential goals.

Do you think that physicians, what's their capability here? I mean, what is their potential? Because I think a lot of physicians are, you know, we're getting used to kind of, like you mentioned, going along one path, and that's all we know. And the goal is to ultimately get a job in whatever field that you expected to be in. Right. It's very linear. And a lot of people, when they think about venturing outside, they look at it as risk, and they look at it as veering from the norm. They look at it as something that maybe even they limit themselves. But in terms of having that medical degree, like, are there possibilities and opportunities to leverage that to greater and bigger things?

And let's use you, Peter. I mean, you're supposed to just be an anesthesiologist. You were just supposed to clock in, clock out, spend Saturday and Sunday with your kids and make sure you retire at age 55, and then go play on the golf course for the rest of the next 20 years you have left and maybe be not, you know, overweight if you can help it. Right? That's the standardized goal for you. But you just took a hammer, a sledgehammer, in fact, and you just shattered those limiting beliefs, limiting expectations, and you've exploded. You have mentorship groups. You've touched the lives of hundreds, maybe even thousands of doctors all over this country, probably internationally. You've changed what's reasonable and possible to be a doctor. You've helped people retire early using real estate or other forms of passive income. How did you do that? Why did you make that step? You did it not because you knew that was gonna be the end goal. You just started with Your first step. The first step was starting the blog, right? And so what I would say is we got to start our first step. We got to see, hey, look, my first step was, hey, let me see what else is possible. I just wanted to learn, is there another form of medicine besides traditional medicine, conventional medicine? There was. It's called functional medicine. It's using the best of science, the most cutting edge test. I mean, I. The blood. If you, Peter, if you came to my clinic and you're like, hey, I want to be not Peter Kim. I want to be super dad. I want to be Superman. I want to live to 120. That's what you would come to my clinic and I first make sure you have no genetic or limiting metabolic susceptibilities. And then what I would do is then I would start layering on top of anti aging, biohacking, health, fitness optimization, yoga, meditation, anything super supplementation, nutraceuticals, and getting you to that next level. And so that's what we need to do. So first was, hey, functional medicine existed. Let me master that. So I mastered that. But I was still proud, practicing in my conventional way. Once I hit the limits of where I could go within conventional medicine, I knew there's no other path but to open up my own clinic. But did I do it rationally? No. My wife was going to kick my butt. So again, Mona, really, my wife is like, amazing. She holds me accountable. She says, I don't care what you do, but do it in a way that's sustainable, realistic, and that's not going to put us at risk. I'm like, okay, got it. One day a week. That's not going to stress any of your doctors out. If they did their passion project, whether that's opening up, what do they want to do? A consulting company. They want to do medical, legal work. They want to do real estate on the side. They want to become a day trader. They want to, you know, whatever it is they want to do, they have. They work four days. They got a one day a week. And then once that starts earning income, once they do the trial and error, once they actually prove out their business plan and that revenue is starting to rival their current income, then they have the stability or the safety. But here's this. There's a. There's a, I would say 50% of your doctors, Peter. They actually love medicine and there's nothing wrong with that. I want to admire those folks. Practice medicine to your heart's content, but don't make it because you choose to and don't let this big hospital, because my wife's. She works for a big hospital and they're putting pressure on her and how she can work, how long she works, how many patients she needs to see. And I'm telling her, you know what, Back off the hours because you don't need anymore. Our income is safe from other means. And practice how you want to. She's a rheumatologist and she loves what she does. And so that's what I'm saying. What you're doing, Peter, what we're doing together and what we're doing with the summit and everyone else, all these doctors, we're giving people options. When you have options, then you're in control. And that's the main thing right now in Covid. We're out of control because of these big hospital organizations. We're out of control because of insurance companies. We feel out of control because reimbursement dropping, we feel out of control. But having these means of income, practicing how you want to practice. I get to take care of patients. And my goal is for them to fire me in six months, Peter, Because I'll have got them off their blood pressure pills, their cholesterol medications, I'll have made them look 20 years younger and they feel like a young man again or a young woman again. They're super mom, they're super granddad, they're super dad. That's what my goal is now in medicine and in terms of real estate. My goal is to help physicians and high net worth professionals retire early and diversify their income and create legacy portfolios so their kids, their grandkids, will be set for the generations to come. And we give 10% of our money to charities. So I support charities all around the world. One of the biggest ones is something called Girl Rising. We help these girls in impoverished nations go back to school and not work as indentured servants. We help one of my partners, Ravi Gupta, who's one of my best friends and he's my partner in Viking Capital, one of my co founders. He loves green energy. And so every deal we do, there's some kind of green energy component, whether it's solar panels on these apartment complexes that no one ever does. It's high efficiency water facilities. You know, whatever it is that we do, we try to do a positive impact on the environment so you don't just have to make money. There's a triple bottom line, you know, people, planet profit. That's what we believe in. And in terms of health, I'm like Hey, how do I empower my patients, my clients, to take back their health? One of my mentors, his name is Sachin Patel, and he says the doctor of the future is the patient. And so things like that truly inspire me, Peter.

That inspired me, my friend. I mean, I know that there are people listening to this and they hear, you know, they hear that part about functional medicine, and that's probably a huge area for people that they don't even know exists for a lot of people, I think a lot of physicians. How do they get into that? You mentioned something like a course or certification that you talked about, but what's the path for someone who wants to at least just kind of find out more about that?

Yeah, great question, Peter. So, you know, I think conventional medicine is amazing, and obviously it has such a huge role in our, in our country, especially for acute crisis. But again, to go after that underlying root cause of many of our lifestyle illnesses, 85% of all disease is usually lifestyle based. There's two ways to become a doctor in this now. You can just go ahead and start practicing. There's nothing wrong with that. But if you want a little bit more training, I recommend two paths. One is Andrew Weil, one of the famous doctors out there, who's one of the leaders of integrative medicine. He has a fellowship at the University of Arizona called Integrative Fellowship. And that's something you can do remotely. So even though you're practicing in California or New York or Delaware, wherever you are in the country, you can still get this fellowship certification. The other way to do it is how I did it. It's called the Institute for Functional Medicine. And one of the top doctors who has a functional medicine clinic at the Cleveland Clinic, his name is Dr. Mark Hyman. He's the director and the founder of that, that institute. You can get it done in probably three and a half years, maybe up to five years. And you can do it on the side. So while you're. It's almost. And you get CMEs for it. So it's a great way to get started.

Yeah. How are you able to kind of carve out? You said you were in practice and you carved out one day a week. I mean, how did you actually make that happen? Like practically with your group, with your. Whatever you were working with? Like, most people think that could never happen. I could never cut back. How did you make that happen?

So, and that's where what you're teaching the doctors all over the world and all over the country, Peter, is very important. You need to, you know, wean yourself off the nice, steady and the income that you have. And so if you have a side hustle or a side gig that you want to do, you got to make sure that it's not going to jeopardize your income. And so what I did first was I had to master real estate by mastering and learning real estate. I started with single family homes me and my dad started doing in Atlanta. Even though I lived in D.C. i invest in Atlanta because that was my backyard. I went to school there. I went to Emory for undergrad, and I knew that area very well. And so we started buying these little single family homes and we built up a portfolio up to 30. And then, you know, we had some income from that. And then so they gave me the peace of mind to say, hey, Mr. Private Practice Cardiology Group, you know, I don't need your income, all of it. I just need 80% of it. So can I negotiate a four day a week work week with you? And they're like, what? You're on partnership track. You're about to become a partner. I'm like, respectfully speaking, thank you for the invitation to become a partner. I could buy in and do all that, yes. But I have other goals and dreams. I don't mind being just a steady employee, and I just need a day off so I can do my own passions and things. They're like, all right, well, it's not really technically hurting us, you know, I don't see why not. And that's. So then my wife was happy because I have income that supported that extra day off. I have time now and then now I can actually pursue my passions. And so that's how I did it then as I escalate in all the different categories, like. Right. In real estate, Peter, there's several strategies. What are the main strategies that you've sort of heard or you've taught a lot of your clients in real estate? What would you say? Sort of the big ones, big groups of real estate.

Ways to actually invest in real estate, you mean?

Yeah, exactly. Yeah, exactly.

It's either direct ownership or kind of passive real estate, right? Where. Where you can actually invest and purchase properties yourself, be the landlord, kind of create that cash flow and that passive income. Or you can actually, if you don't have the time, the expertise, you're not interested in doing that, but you have the capital, you could actually invest with someone else who essentially is doing this on a professional level and really leverage your time and money and capital that way. So those are the two major ways that I talk about, you know, people that if they really want to get in real estate, they're able to create that passive income and cash flow, right?

And then the returns, I mean, conservatively speaking, they do exceed the S and P. They exceed a lot of the things that you can really invest in. And so when you ask around, you know, just ask people, you know, who are millionaires in general, how many. How many people are millionaires from stock market, how many millionaires people from business? And how many millionaires are millionaires from real estate? I would say the highest percentage are businesses and real estate. And so that's why. That's why to focus on. I have a business that I'm running, the. Well, the Wellness Health Optimization Institute, and then I'm in real estate because I think those are the two biggest things, and those are both my passions as well. So I start off in single family because that's a safe place to get started. But you got to have a little bit of time and energy. But like Peter was mentioning, if you're not sure or if you don't have the time, you may want to consider passively investing. And so that's what we've done with our company, Viking Capital. After I mastered single family, we went into multifamily. But then if you want to do it professionally like we're doing it, you got to get almost like another fellowship. And so I went through significant amount of training. I had a coach, I had a mentorship. I took a whole, you know, a program, and I worked side by side by some top real estate professionals. And I sort of partnered with them and learned the business. And then once we felt comfortable, we launched our own company, which is Viking Capital. And so now we buy these apartment complexes and we raise capital called syndication. And some of our top investors are usually physicians all over the country who. They love real estate, but they don't have the time or the energy to. To do it full time. And so they invest passively with us, but they get returns that are almost equivalent to active investing.

How are you able to kind of package all this together in the same amount of time that anybody else has? I'm just curious. How do you really partition that time?

Yeah, and I would say it's. We have something called the productivity pyramid. If you can see this, there's three things in life, right? If you had your life in sort of a pyramid, and all your activities would go into these three pyramids, buckets, right? There's a high. The top piece of the Pyramid, just sort of the middle bucket and sort of the bottom bucket. The bottom bucket is like, you know, green time, right? It's, it's things that, you know, you're doing to either earn income or get you set up to earn income or add value to whatever thing the middle one is, you know, and it's the. I always say the bottom one is urgent and important. The middle one is. It's important, but not necessarily urgent. These are things that you're reading books to learn about real estate. You're setting up calls or meetings, you're attending webinars. You're doing things that are going to propel you forward, but they don't have an immediate cash out or payout. You're starting to invest in a real estate that will pay you out in four years or five years. And then there's the final, the top piece of the pyramid. If you can see this again, this is gold time. This is like where you take your kids and your wife and you go to Italy and you have the most beautiful time ever. And it's one of those lifetime memories. This is where you start your own foundation. This is where you decide, hey, look, I know what the next 10 years of my life is going to look like because you spent a whole weekend just journaling and jotting down how you want to design your life. Most people make a living, Peter, But I encourage your listeners, the people who are part of your tribe and part of our tribe, to design their lives intentionally and not be in reaction, but be proactive, right? And so this, that little, that little top piece of the pyramid is where you want to spend more and more time. And so what happened? And then there's, I forgot to mention, there's one more piece of the pyramid, and that's at the very bottom. And that's like the fourth bucket. And that's where you don't want to be. And that's called brown time. You can imagine what brown time is. That's crap time. You know, that's shit time, basically. And, and, and that's really where you're watching. You know, you're watching Westworld. No offense. I like. It's a good show, I understand. But, you know, you're not doing things that are gonna propel you forward, right? And we all spend some time here, you know, where you're surfing the Internet, you're just looking at, you know, Facebook, you're Instagramming, you're just sort of doing things, but they don't, you know, you're washing the dishes and that may not be the best use of your time, you know, and so what I've done is, and you ask me, how do I time? How do I have time? How do I. How did I create all this? Well, I intentionally have shifted everything to where I don't have much brown time. That bottom piece is very little. My schedule is packed, but it's packed. And I include things like, hey, I need to go bike riding with the kids. Hey, I need to take time to meditate. Hey, on Saturday, we're going to do something fun. We're going to, you know, even though I'm quarantined at home, hey, let's create an obstacle course and invite some friends and we'll go have fun. You know, it's, hey, I'm going to do a trip with my guys in June or July whenever things open up and have, like a legendary time with people who I love and care about. So it's not just, hey, I need to just focus on my real estate or my wellness or my finances. It's putting in things that are super important to you. And so you have to. We all have the same 12 hours, 24 hours in a day. We have the same 168 hours in a week. It's how you use that time. Bill Gates has the same time as you do, Peter. You know, Elon Musk has the same time. You know, all the top people in the world have the same time. It's how they use that time. And so I would say there's a. There's a. There's a productivity hack I recommend. It's called the Productivity Planner. It's by a company called intelligent change. It's $25. You can buy it on Amazon. And it's an amazing little thing that teaches you how to plan out your week. And it's all about doing less. See, you know, less is more. So it teaches you look like, if you could only do five things in this one day, what would those five things be? And then there's a really good book out there. It's called the One Thing is by Gary Keller. And so Gary Keller says, like, you look 1% of things, you do get you 99% of results. So what is that one thing? And if all you did was that one thing, your life would be exponentially better. The problem is we sacrifice the one thing to do the 99 trivial things. So go after the 1. So there's the mighty few versus the trivial many. And so go after those mighty few.

Well, I know you've Had a crazy journey. So far in the last five years, there have to have been some major challenges. What do you think some of those are? And then ultimately, yeah, how did you overcome some of those? Or maybe you're still dealing with those. Just curious.

Having challenges is sort of the battle scores of success. And if you talk to anybody who's really been successful, if they don't have any battle wounds, then either they're lying to you or they're really, really damn lucky. So I have some battle wounds, and I'm proud to share them because they've helped us grow. You know, maybe if I've hired the wrong employee and, you know, I've learned the best way to hire employees now, you know, maybe it's finding poor partnerships in real estate. That's been a big one, you know, and we have now a very clear criteria of who we want to work with and, you know, like interviewing people. If you want to invest in someone's passive real estate deal, you want to really vet them out. You want to make sure you understand their track record. You want to make sure that they underwrite for worst case scenario, not best case scenario. In terms of the wellness side, if you don't have a clear plan of how to set up your business, it's gonna fail. I don't care if you're the best doctor in the world, if no one knows about you, if you live in obscurity, you will fail. If you don't know how to price your packaging out there, if you don't know what social media is, if you don't know how to market, if you don't know how to bring the clients in. See, McDonald's is not the best, you know, burger joint out there, but they serve the most number of burgers consistently all over the world. And burgers are not even their main income. They own the real estate underneath the ground where these things, these ham, these McDonald's Live. And so knowing what business you're in, knowing all the business systems and learning these things are super important. I didn't learn this in medical school. Man, I wish they taught this to me in medical school. I had to learn this outside. That's why business systems, mentors, reading great books out there, you know, learning systems. And now I feel like I can open any business. If I want to open up a hemp farm, I. I could probably do it because it's the same business. Okay, get up the website. Okay. Create your llc. Okay, great. Who's on your board? Okay, got it. How many employees do I Need. Okay, great. What's my revenue stream? What? My expenses? How do I do a P and L? Okay, now I understand that. Okay, how, how am I going to increase revenue year after year? Okay, I'm going to do that. Great. Got it. And so I don't care what if you want to open up a dog grooming shop, you want to open up a real estate company, you want to open up a day trading company, you want to open up, you know, a babysitting company. It's the same business principles. Right. And so learning these principles will make you successful. And speaking of principles, read Ray Dalio's principles. And this is the guy who's, I know he's one of the top, I believe, hedge fund gurus out there. And his hedge fund is like the, one of the worth 150 billion, I believe. And so these are the kind of amazing books and prints principles and mentors. Wow. Bam.

Yeah, yeah, great book. I recommend that to everybody as well. Well, these are some amazing tips, you know, before we kind of leave people with the number one big tip that we can kind of leave people with here who might want to follow up in your footsteps. Where can people find out more about you, learn more about Vitology Institute, about Viking Capital, these kind of things?

Sure. You know, we're on where all the, you know, Facebook, LinkedIn, all of that. So LinkedIn is if you want to talk to Me Personally, maybe LinkedIn would be a great, great way to connect. But we are helping people do both sides of things. So if you're interested in the wellness side of things, I do have my wellness health optimization institute called the Vitology Institute. You can find me@vinstitute.com so you can reach out to me there for that. If you're interested in Viking Capital, my website for our company is Vikingcapllc.com, but we've something new. We have a mastermind program to help doctors and like minded folks really up level their game and really be masters of business and life. And so that's available too. And we've also launched something called the Physician Wealth Accelerator program, I think, which will be the, probably the best starting point for many of your doctors. And so we're offering a discovery session, a breakthrough call with us. And that's mdincome.com and again that's MD medicaldoctor mdincome.com and there's a little link to book a call with our team where we can walk you through what it looks like to work with us and get your we call it a physician wealth accelerator program. So if you want to get that started. So again, Peter, thanks brother. I've really enjoyed always talking to you. I love what you're doing to get doctors fired up and take advantage of the opportunities in 2020. And there's two groups of people, Peter. There's the people who sit on the sidelines for the next two or three years waiting for the economy to recover. And then there's the 3%, as I mentioned, who are going to actually be the next Facebook, the next Uber, the next whatever, turn things around and really set themselves up for early retirement if they choose to, or immense amount of wealth, income and prosperity and enjoyment.

Awesome. I'm going to take that as your number one tip to look out for those opportunities and figure out which group you want to be a part of. Right. Well, thanks so much for being here. It's been totally inspirational. I'm really excited. All the new things for you to come in the next five years, the amazing growth that you've had, and thanks for all the work that you do. Good talking to you, buddy. Let's do it again soon.

All right, Cheers, Peter. Thanks, Foreign.

Let me know by dropping a review in the podcast app you're listening to us in. And if you haven't already, make sure to hit subscribe. Are you a part of our community yet? Join thousands of physicians who are also on this journey to creating their ideal lives through multiple streams of income. You can join us on our Facebook group Passive Income Docs, and you can always learn more at our Website, passive income incomemd.com thanks again for allowing me to be a part of your journey. See you next time.