Don't compete head-to-head with tech giants in their core business. Snapchat survived by avoiding Facebook's turf, and Google held off challengers for years until Perplexity and ChatGPT arrived as real threats to search.
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And the question is, how do you know if your Snapchat? And you're like, we have stories, but Facebook's going to copy stories, but it's not going to kill Snapchat versus the little featurettes that sometimes get crushed when a big company announces a new product capability. And my general rule of thumb is you never want to. As my friend used to say, you never want to compete with a shark in the ocean. You don't want to compete with a big company in their core domain. I think until very recently, it was nearly impossible to compete with Google and core Internet search. They effectively beat back everybody who attempted to do that. And Perplexity and chatgpt are probably the first real threats they faced.