Precursor VenturesA classic pre-seed and seed stage venture capital firm

Should 'good enough' be the new startup success metric?

21 Jun 2025 · 0 min

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A short conversational video (transcript) from Precursor Ventures discussing whether 'good enough' should be a new success metric for startups. The speakers consider how to advise companies that may not or should not raise a Series A, noting that playbooks for those outcomes are missing, and emphasize the importance of pricing strategies for such companies.

Just saying assume we can't meaningfully improve our graduation above wherever it is, it'll be better than average because we're better than average. The real question is, what advice and guidance do we give to the companies that don't or shouldn't raise the Series A? Those playbooks haven't been written yet.
It goes back to our conversations last week of that's why price always comes up as being so important. Because if this is going to be a rise, like coming in as low as possible or where it feels fair is actually very important.