Fund managers need personal likability and rare operating experience to attract founders, but they also need a clear launch hook to differentiate their fund. Operating experience has a half-life as a narrative: what launched the fund may not be how the firm describes itself several funds later.
Chapters
Or sometimes I'm like, this person is just very likable. And I think the founders who meet this person are really going to want to work with this person because they're a joy to be around. I'll give you one specific example. One of my screen door mentees has a very specific operating background where she has a very unique knowledge set around a very. I don't want to say who it is, so I'm being a little obtuse. Has a very specific operating background that is quite rare, especially in the technical domain. And people seek her out because she has this really unique skill set when it comes to go to market for technical teams. Now, the funny thing about operating experience is there's a half life to that stuff. And what I always tell fund managers is the story that you use to get your fund off the ground and differentiate yourself will probably not be the way you talk about the firm two funds from now. So you should just know if whatever it is, like, oh, we're an AI, we're an AI focused fund, maybe five years ago, seven years ago, that was unique. Now every fund is an AI fund, so that can't be your story. But you do need a launch hook because there's so many venture funds out there. If you don't have a way to stand out from the beginning, you never get the right to get to fund three and fund four. Yeah.
