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The 20‑second television commercial for Kotak Mahindra Bank features a single Hindi speaker repeatedly chanting "एक सौ छः" (106) and then stating "मैं सिक्स परसेंट वाला अकाउंट। कोटेक महिंद्रा बैंक।" The ad emphasizes a 6% interest rate on a specific account product offered by Kotak Mahindra Bank, using repetition to reinforce the numeric claim and brand association.

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