Four digital influencers competed in a glass box, communicating only by phone, to win the first crowdsourced Dappamotors Bolt. The campaign generated 100,000 video views, a 1,600% surge in Twitter interactions, and over 10,000 brand mentions in one day.
We recruited 4 of the most influential people on the digital medium to be a part of the first ever Twitter reality show with a chance to become the first crowdsourced owner of the Bolt from Dappamotors. Trapped in a glass box with mobile Mobile phones as the only means of communication with the outside world, the participants race against each other to get the bolt first. The videos received over 1 lakh views on Facebook and YouTube. The brand Twitter page saw a hike of 1600% in its interaction during the campaign period. Engagement level for each tweet increased up to 65%. The brand received more than 10,000 mentions in a single day with a whopping 46 Alien Impressions.
