Why You Keep Drinking Even When You Know You Have Everything to Lose

Amber Hollingsworth explains why ultimatums backfire for people trying to quit drinking. She breaks down three psychological reasons: perceived deprivation, shame, and threats to your sense of control. Reframing sobriety as a choice rather than a sacrifice works better.
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Picture this. It's 3 in the morning. You're standing upstairs in your kitchen, staring at the empty bottles that you swore you were only going to drink one of. Your partner's upstairs. They haven't said a word to you in 2 days. And your kid asked you this morning why you're always so tired. And of course you lied again. You sit down at the kitchen table and you can feel it, the weight of everything you're about to lose if this doesn't stop. The next morning, your spouse comes down. You can tell by looking at them that they've been crying. So you brace yourself. You're just waiting for it. And finally, they say what you know has been coming, which is, I can't do this anymore. If you don't stop, I'm leaving. And you feel terrible. So you promise that you will, and you mean it when you say the promise. And you even promise yourself that this time will be different. But 3 days later, you're drinking again. If that's you, if you've been in the kitchen, if you've made that promise, if you've broken that promise, this video is for you. Because I know you're asking yourself, if I can see that I have everything to lose, I know the stakes are high. Why do I keep choosing? Why do I keep going back to it? For those of you who are new here, my name is Amber Hollingsworth, and for years I've watched people get stuck in this exact place, stuck between knowing they need to stop and not being able to, or maybe they're able to, but they just don't. And I've watched the system tell them. And normally when these people come in contact with counselors or treatment, they get told something like they just need to want it more, or that if they really love their family, they just quit. And I've also watched what happened when someone's tried to stop because of an ultimatum. I've watched them white-knuckle it for days, sometimes even weeks, and then crumble. Not because they didn't care, not because they were selfish, but because of something psychological that was happening, which is what we're going to be covering in today's video. Why do you keep drinking, using, smoking when you know everything you have to lose? I mean, the real reason why this keeps happening, actually the real 3 reasons why this keeps happening. When you start to see this different, you'll stop blaming yourself and you'll start knowing, because when you start to look at this whole thing differently, it's going to be a game changer. You're going to stop blaming and shaming yourself, which is only making it worse, and start being strategic. And productive about how you're going to solve this problem. Now, let me start by saying, I'm not here to excuse the behavior. Yes, the drinking or the using, it is hurting the people around you. It's hurting yourself. The consequences are very real. And at some point, you do have to take responsibility for what happens next. At some point, your family's going to give you the ultimatum and they're going to mean it. But if you're really going to change, not just sort of like perform sobriety for the ultimatum for 3 days and then go right back to it, you need to understand what's really happening when someone gives you that ultimatum. It's not just that you prefer alcohol over everything else. It's not necessarily just because you're a bad person. A lot of it is just how the ultimatum lands psychologically for you. And once you see that path forward, once you can see what's happening there, things are going to be a lot clearer. All right, here's reason number 1. When someone says stop drinking or I'm leaving, your brain doesn't hear, great, you get your life back and all these great things are going to happen to you. All your brain can hear is that you have to give up the one thing that makes you actually feel better. You don't hear about Freedom. You're not thinking about how much better things are going to get. You're thinking about what you have to lose, and your brain is hardwired to resist it. And it doesn't matter if that thing that you're losing is objectively bad for you. If it feels like deprivation, your brain is going to fight back against that. Think about diets. Everyone knows that eating healthy is good for you, but the second that you tell yourself, "I can't have that anymore," what happens? You want it ten. You want it even more than you did before. It's the same thing with drinking. The ultimatum frames sobriety as a. sacrifice as something that you're going to lose. And to be honest, it's one of the only things that right now even remotely okay. So even when you know stopping would be better for your life emotionally, it feels like you're being asked to lose your only coping skill, like your best friend. And so your brain says, absolutely not. When I think about life being sober, it pretty much sounds like it's going to suck. Like I'm never going to have fun again. Let me tell you about a client I worked with a while back. We're going to call him Mike. That's not his real name, but we're going to call him that. Mike came in. He told me he got big trouble the night before, that his wife said she was going to leave him if he didn't stop. And he was like, and I actually believe her. Like, I think I've pushed her to the limit, but all I can think about when I think about sobriety is how much life is going to suck, how I'm never going to have fun again. I'm a grown man who can't even make my own decisions. To Mike, it just felt like he would have nothing to look forward to. That's that deprivation kicking in that I'm talking about. Until Mike started to see sobriety as gaining something and not losing something, he just couldn't stay stopped. Now, reason number 2 is because It feels like a punishment. When you get an ultimatum, it lands as one more person telling you that you're failing. You already know you have a problem. You already feel like garbage about everything. The shame is already there. I've never met someone with a drinking or smoking or using problem who didn't carry shame. And then comes the ultimatum. And what you hear is, you're such a screw-up, I have to threaten to leave just to get you to act right. Now, I know that's not what they mean. They're terrified. They're trying to save the relationship, but that's not what lands. But when you're already drowning, that's just not how it comes in. All you hear is judgment, disappointment. It's like you're in the principal's office getting that third strike. And when you feel like you're punished, you're more likely to shut down, to get defensive, to numb out, to argue, to blame them, even though you know it's not them. It's like this reaction that you're having. It's like a psychological reflex. It's super uncomfortable, but all you can think about is making that uncomfortable feeling go away. By numbing the only way you know to numb, which is to drink or use. Shame is actually one of the most powerful relapse triggers that exist, and ultimatums are just soaked in it. All right, reason number 3 is because it feels like control. Now, this one is tough, but it's real. When someone else is trying to force you to change, when the pressure is external, it stops being about what you want for your life and it becomes about power. Even if you genuinely want to stop, or even all of you knows that this isn't working anymore, the ultimatum makes it feel like you're surrendering, like you don't have any autonomy, like you're letting them win. You're admitting they're right and you're wrong. And especially if you're someone who's used to being capable and in control, this kind of situation can feel unbearable. So what do you do? You power struggle. You dig in, not because you really want to keep drinking, but because stopping now feels like giving control over. I know it's irrational. You and I both know it's irrational, but addiction doesn't run on logic. It runs on emotion and power dynamics and that human need to feel in control of our choices. I mean, anyone over 2 wants to be the boss of themselves. When you're feeling that pressure to change coming from someone else, it just feels like compliance, like performing, like it's temporary. But when the change comes from inside of you and it's based on what you want, not what you're trying to avoid, that's when it really sticks. Let me tell you the difference. I'm stopping because my wife says if I don't stop, she's done. She's leaving. She's divorcing me. She's going to take my kids, all the things. That might get you to stop temporarily, but that feeling doesn't last very long, and you also have a resentment or feeling like you were made to do it. Now, alternatively, you can decide for yourself that I don't want to be this kind of husband and father. I'm tired of making my wife feel crappy. I want something else. It's like the same situation, but it's you taking ownership of that situation and deciding what you want and what you don't want. It just works a whole lot better because then instead of feeling resentful, you actually feel proud of yourself. It creates a whole different dynamic. And to be honest, it makes it a lot easier. If you've been given an ultimatum and you're still drinking, You're not a lost cause. You're not uniquely broken. You're not choosing alcohol over your family because you don't love them. You're stuck in a psychological reflex because the way that ultimatum lands makes you feel deprived, like you're being punished and controlled instead of freedom, which is what sobriety really is. Until you make that shift, until sobriety stops feeling like losing and starts feeling like choosing, you're probably going to keep struggling. The way forward isn't more pressure. It's understanding what you're trying to get from the alcohol and finding a different Now, that's not something you can force. That's about your identity, about building a life where sobriety feels like a win and not a sacrifice. If you're ready to stop performing sobriety for someone else and start building it for yourself, I work with people one-on-one in a completely personalized way in our recovery coaching program. We focus on who you are, your personality, your strengths, and what motivates you, and we build recovery around that. Now, you have to apply to get in, and I only take 3 to 4 new clients a month. I'm going to go ahead and put the link in the description, so if you want to Grab one of those spots. Make sure you fill out the application. And if you're just finding this channel, subscribe because we talk about all sides of addiction recovery every single week. No shame, just what works. Drop your thoughts below and I'll see you in the comments.
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