How we made $67,000 in less than 30-days on Skool (Use this strategy)

Okay, so you are looking to start your own school community and you're looking to make money from the audience that you have built up to this point. Maybe you're a YouTube creator, maybe you're big on Instagram, you're big on TikTok, whatever it may be. You're looking to start a school community to monetize your audience and provide more additional value to them than what you are able to do right now on social media. In my opinion, school is the best way to do it. I've won school games now twice. Here's one of our trophies that we won, and we've been a part of a ton of different communities in terms of just building them and launching them to scale above $10K a month in the first 30 days. In this video, we're going to be walking through basically how we have done this for one of our clients where we collected $67,000 in 2 weeks of basically launching their community and how you can also make $10,000 a month in the same time in 2 weeks on school with a proper launch system. This is going to be hands down the most in-depth video on how to launch a school community properly. I have Tons of information to go into. This is going to be probably my longest video ever that I've ever made on this topic. So if you're someone who is serious about genuinely making a lot of money on Skool and changing your life and genuinely changing your family tree, I would highly recommend you stick around for this entire video. Okay? That's no bullshit. This is going to show you how you can quite literally make a ton of money using Skool. Okay? With live examples. So jumping into my computer, this is basically where the client is currently at in terms of MRR and members and All that fancy stuff. Currently doing about $29K in MRR. And then when we launched the community back in October, yeah, mid-October of 2025, we did in 2 weeks, as you can see here, $67,000 cash collected in 2 weeks. Okay. Now, as a high level of what you need to basically plan for, okay, let's start with the event launch. Okay, because most people think that you can start a school community, add your courses, create your community, add the leaderboards, you set it all up in 2 weeks, and you launch it on social media, you make a post on your Instagram story and all of a sudden the floodgates open and everyone starts joining. Maybe that's true, but I would say 99.9% of the time that is not the case. Okay. What you need to do is you need to have an effective launch strategy. Okay. We call this the School Scale Launch Method. Okay. So this is an event launch. It is a multi-episode series hosted on YouTube that advertises your new community. Okay. It's a 2-episode series. The first episode identifies and deepens the pain of your audience. And the second episode solves the problem for your audience and drives them to school. Now you need to make sure before you actually launch these 2 episodes, you have at least 2 to 3 weeks before this series goes live on YouTube. So then you have enough time for your pre-marketing, which we're going to get into. Okay? It's very, very important. This event should build up hype and it should constantly remind people and nurture people about this event and get them excited for the event. It doesn't matter how big your audience is. You could have 10,000 followers, you could have a combined following of 50,000 followers, 100,000 followers on all your social media. It does not matter. You just need to make sure that you are Constantly in front of them, making them aware of this event. Really good example of this is if you're watching this video, you're probably in the info product space or in the coaching space, whatever it may be, the marketing space. You're probably familiar with Iman Gadzhi and Russell Brunson. They recently just did a massive event, and for about two months, I was being bombarded with ads and emails from them both about this new event that they were launching, which is their side their side hustle event that they're launching. Okay, you'll notice that Iman and Russell, they do not consistently run ads and consistently send. Emails to the same offer. What they do is they launch these events, build a tremendous amount of hype. And instead of worrying about consistently trying to grow the MRR on a monthly basis, which is very difficult to do, it's possible, but it's difficult. Instead, what they do is they have these big events that massively spikes up their sales. So then it gives them enough time for their next event where, okay, maybe people churn, people fall off, they're managing churn, whatever. But then their next event relaunches, and it rescales up basically their community. Okay, so that's basically the entire method of this entire thing. All right, now let's talk about the actual marketing side. So the first thing you want to do is grow your email list. This is the only list, and you can consider this a separate audience of yours. This is the only list that you actually own. If Instagram wipes out your account tomorrow, and I've seen it happen multiple times to so many creators, it's happened to me before, if they take away your audience, you're screwed. If you get 3 channel strikes on YouTube, you lose your YouTube channel, you're screwed. Your email audience, your email list is something that you will own forever. Okay, so what you're gonna want to do to grow your email list is you're gonna want to create a VSL page. A VSL, for those of you who don't know, it stands for video sales letter. And this is what's going to allow people to save their seat. The only goal of this page is not to drive sales, it's not to do anything but allow people to save their seat and add your event to their calendar. So you're going to want to set up this page when you know the date that you're going to be launching a community. But it should educate people on what the event's going to be about. It should hype people up and get them excited. And then what you can also do in exchange to get that contact information, their name, email, and phone number, is give people like a free lead magnet. You can also do that as well too. You don't have to, but it's going to help improve the conversion rate or the opt-in rate of people giving you their contact information. Okay, so now that you're growing your email list, you can start nurturing them. Another thing you can do is YouTube ads or Meta ads. It doesn't matter what platform. If you're big on TikTok, focus on TikTok. If you're big on Meta, focus on Meta. If you're big on YouTube, focus on YouTube. Okay, these are retargeting ads. What you're going to do is you are going to basically launch these ads, and you're going to create multiple different kinds of creatives. I cannot emphasize this enough. You want to have a variation of creatives. And you want to run these ads directly to your save your seat page as well too. Because now you are running ads to get more emails that again, this is a list that you own forever. So you can nurture them for much cheaper than it will ever cost to continuously retarget them through ads. Then what you're going to do is you're going to continue your email marketing. Okay? When your community launches, you are still going to have YouTube ads, you're still going to have your Meta ads, whatever platform you're running ads on, and you can direct them to your About Us page. That's post-marketing. In the email marketing side, then you can start sending emails in the post-marketing side as well too. Okay? So the main thing here is you're building your email list because this is going to play a big role in your pre-marketing to hype up the event on the actual dates where you go live on YouTube and these episodes go live. You can remind people through email, you can be running these ads as well too. And then post-marketing is after the event is done, you can still email people, still retarget people, but you're sending them to your About Us page. Okay, that is the process in a nutshell. Okay, now let's actually talk about what you need to concretely figure out before your event launch. Okay, this is going to go super in-depth. So if there's something that doesn't make sense here, rewatch it because I cannot stress this enough. People are going to skip over this because it's boring as hell. But if you nail this down, it will literally make the difference between you launching a community that makes like $2,000 or $3,000 a month cash collected and like $50,000 a month cash collected, or, you know, what we did, which was $67,000 in 2 weeks. Okay, it literally makes a difference. I cannot stress this enough. Do not be lazy. Do not skip through this. Please watch this. Okay, so first things first, you're going to want to nail down your goals and KPIs. So you want to identify based off the pricing of what you're going to price your community at, how many new members you want to scale to and your MRR target, you can start to work those numbers backwards, you want to identify what your registration goal is. Okay, so right now, if you are sending people to a landing page, which is your save a seat page, you want to know how many registrants you want to get into your system. And then basically, you want to identify, okay, well, if we can close 1% or 2% of the people that, you know, show up, right, you can start to again crunch these numbers, you want to aim for a show-up rate of 40% or higher. So if you have 1,000 people register to save a seat, you want to have 400 people or more actually show up to the event. Then you want to identify what the attendee to member conversion rate is, what your cost per registration is, and what your cost per acquired member is. What you should do is you should create a spreadsheet on Google Sheets or Excel and just have this all listed out so you can track this because it's going to be really important. This is not going to be the first time you do this. This is going to launch your community, but every few months you're going to host a different event. So having all these systems and all these spreadsheets, you can just duplicate them and reuse them for each new event. Okay, so first things first, set up your goals and set up your KPIs. Next, what you're going to do is lay out your target audience. A lot of you think you know who your target audience is, but I can almost guarantee you, you have not done a significant amount of research of what actually moves the needle for them, what is a deep pain for them, and what they are trying to actually achieve if they were to solve that problem. So what you're going to do is you're going to identify what your niche is, you probably have a good idea of that, who your ideal member avatar is, what is their core pain, their desired outcome, Where do they spend time online? What social media platforms? What content do they consume? All these different things. What are their top objections to buying? And then you're gonna identify what is the hook and core message that you can really hook them in to really capture their attention. Really, really key here. Okay. I would spend a lot of time on your target audience because the better you know your audience and the better that you know how to resonate with them and the more pain points you know that they resonate with, what problems they're trying to solve, what results they're trying to achieve, you can curate such better marketing campaigns within your ads, within your emails, everything within your social media content, so that you can resonate and actually sell them on your community. Okay, next up is the offer. This is school. Okay, so inside the community, you're going to have your community, you're gonna have your courses, you're gonna have your calls, you're gonna set your pricing, monthly or annual, I would highly recommend doing both. I'm not a big fan of tiers or any of the other new pricing methods that Skool have come out with. Personally, I personally just like having a monthly option and an annual option. Now what we do, this is kind of our secret sauce, is like in your marketing for your event launch specifically to announce your community, announce this as like a founding members launch price. This is going to make people aware subconsciously and consciously that the price is going to go up and you should actually say this in your marketing. So maybe you're planning for this community to eventually be $100 a month. Launch it at like $70 a month and just tell them this is the founding members rate. After these 2 weeks, after this event launch is done, this event is done, it's going up to $100 a month. Okay, include bonuses and fast action incentive. So when people join, maybe in that first 2 weeks or that first month of the community being launched, maybe they get access to a few different bonuses. Maybe they're given SOPs or given systems. Maybe you give them a free one-on-one 10-minute call, right? Whatever that fast action incentive is, offer it. Give them a guarantee or risk reversal. Okay, it doesn't matter what kind of community you're building, there's a good chance that people want to go through a transformation. So guarantee them something, right? Make it a no-brainer for them to join. And then last but not least, create a clear transformation promise. Tell them where they are right now and tell them where they can be if they actually just follow along with the content inside your community. Next, you're gonna have traffic sources. Okay, we'll blast through this one. So paid ads, you're going to use YouTube, Meta, TikTok, Snapchat, like wherever you are biggest on, just focus there. Okay? You're gonna wanna retarget all of your warm traffic organically. You're gonna wanna again focus on like Instagram Reels, your TikToks, your LinkedIn, your YouTube, YouTube Shorts, all these different things. Leverage your, your existing audience with emails, you know, reach out to people in your industry who you're connected with and you're friends with, you know, like established referral partners, affiliates, whatever it may be. Just basically ask yourself like, how can I maximize on traffic? To send them to a save your seat page to just build up your email list. We grew our client's email list who we, you know, who I just showed you guys like way up here who we did $67,000 cash collected in, we grew their email list from like 8,000 members to like just under 40,000 email contacts in I think it was like 6 weeks for pre-marketing. And it was a huge reason why we succeeded so well. So I cannot stress this enough. Make sure you are maximizing on your traffic sources and you will have a way better launch. Okay, now for your registration assets, this is gonna be on your landing page. So you want to have a high-converting save your seat page, a thank you and confirmation page. This confirmation page, once somebody submits their information, the only goal of it is to allow people to add this event to their calendar so they don't miss it. And then it's also going to educate them on what the event's going to be about. It's going to maybe handle some FAQs. Handle some objections, and then just get them hyped up and excited for the event. Make sure your tracking pixels are installed, and then you can A/B test some different headlines and hooks as well too. Now your show-up sequence, this is gonna be really important. So make sure when somebody actually opts in, they're instantly sent a confirmation email that they, you know, welcome them to the event, hype them up, get them excited. In the 2 to 3 weeks leading up to your event, make sure you are nurturing them with email, and then have reminders for 24 hours, 1 hour, before and when you go live before your event. Okay, this is optional. But again, Iman and Russell Brunson were doing this, we started implementing this, and it's worked extremely well. You can also have an option to invite people to a WhatsApp group chat where you as the admin are the only person who can post in it. But it allows you to kind of build like a messaging board to again remind people and share information leading into the event. This is where you can start to be a little bit more personable, right? You can maybe be driving in your car or parked in your car, don't drive and film. But you can be in your car and you can be filming a video being excited about the event, giving people more information, right? It's kind of like vlog style. So you want to be able to leverage this as a more personable way to hype people up for the event. And then you can also be able to have pre-event teaser or homework as well too. Okay, now event runoff show. So this is where you're gonna have your hook and agenda in the first 5 minutes. This is where your core teaching is going to be blocked off. This is where you're going to engage people with polls, chat, Q&A, and then you're going to transition into the pitch and close, which is the clear next step. Okay, so this is the actual event itself, then you're going to have the pitch and offer stack. So recap the transformation and proof, stack value and price, live bonuses and deadline, restate the guarantee, join link on the screen. So in your first episode of your event launch, if you have like 2 episodes, which I highly recommend, First episode is going to really deepen and identify the problem that your ideal customer is going through. You're going to make them aware of like, if they don't solve this problem, what is the result going to be in their life? And then you're going to make them aware and kind of breadcrumb them and excite them about the solution that you are going to provide them in episode 2. And then in episode 2, you're going to restate that problem, restate the issues that people go through, and then you're going to nail down the solution that you can provide and what their new life could look like if they actually just follow along with your content inside of school. Okay, and then that's when you can start to go through, you know, stacking value versus price, the live bonuses, restated guarantee, join the link on screen, all this fun stuff. Okay, now post-event close, you're going to want to have emails go out and retargeting campaigns go out on ads. But with your emails, you're going to do objection handling emails, you're going to share school reviews and social proof. So when people are joining and they're making posts and they're excited, Screenshot those, put them in the emails, create hype and excitement, right? Create that FOMO. It's really important for the weeks after your event. You want to create that FOMO to people who haven't joined yet. Create scarcity, right? Bonus deadlines. So those bonuses that you're offering to people, you're going to want to be able to create scarcity and make people aware like, hey, listen, if you don't join in the next few weeks before the deadline, you're going to lose access to these bonuses. Have monthly option-focused emails for people who maybe can't afford your annual, and then have annual emails as well too, just making people aware of the discounted version if they opt in for the annual option, right? For onboarding and retention, you know, have a welcome post, make sure that's pinned, a quick 1-day win, right? Make that all in 1 post. So if you can get people to join and in 1 day they're having a quick win, that's, that's awesome. Have a start here onboarding steps, right? You can put this into a post, you can put this into a course, whatever works best for you, but just get people on track to consume content in a very structured way and then just make sure you are tracking churn and your win-back flow as well too. So if people are canceling, You know, do you reach out to them? Are you engaging with them to maybe convince them to actually stay instead of cancel, right? Things like that. And then ask for referrals, make posts asking people for referrals, make sure you turn on your referral option, make people aware that if they're referring people to your school community, they can actually make money from your school community, right? Maybe it's to the point where if they invited 3 members and 3 members joined, the school community is going to pay them enough where their community membership is literally free. Okay. Now in terms of timeline, team, and budget, so basically, you want to have everything structured in a sense on a weekly basis. For here, I have an example of like T-minus 4 weeks, T-minus 2 weeks, and live. But you want to make sure that you have enough time to advertise this thing. So I recommend it being at least 4 to 6 weeks that you have enough time to pre-market your event and create hype and create excitement. You're going to want to have your asset production plan. So you want to lay out all the assets. And you can do this in something like Trello, which is a free, you know, software where you can basically plan out all of your assets. So just make sure you're ready to go before you actually start hyping people up, right? You want to make sure you have everything ready so that when you are hyping people up in the pre-marketing side, all you're focused on is pre-marketing and you're good to go. If you have a team with you, make sure you assign those roles, make sure you know who owns what and who is doing what. Lay out your ad budget, lay out your cost caps, make sure that you understand where you are at financially so that you know, you're not burdened in the end where you're like, oh my god, we've spent $10,000 more on launching this thing when our initial budget was $5,000. And now we're spending $15,000, right? And then make sure you have a contingency plan. So if there is a low registration rate on the save your seat page, or if there's a technical failure, make sure you have kind of like backup plans, and you are kind of ready to handle these things as they come. I will tell you, every event launch comes with their own hurdles. There's going to be things that maybe you have to change last second. So the more pre-planning you do, and the more you build in the backend before you start pre-marketing, the less of a chance this stuff actually happens. Okay, so just make sure you are planning very, very properly. Alright. But that is basically it. Okay. Like I said, this is probably one of the longer videos that I've gone more into depth about, because in the past, I've only really walked through like the event launch 4-step method that we have. But this is an actual core breakdown of like what you need to be doing beforehand, so that your event launch is actually successful. So if you follow all this, and you build all this information, your event launch will be as successful as possible, where you could, like we did, collect $67,000 in cash collected in 2 weeks. Okay, we literally made more than the average Canadian salary in a year in 2 weeks. And this is USD, by the way. So this is like a $1,000,000 Canadian. Not actually, but it's more so closer to like $80,000 Canadian. Okay, so in 2 weeks, you can do a lot. Alright, so just make sure you follow this along and make sure you dive deeper in depth on this. If there's something that doesn't make sense here, go back to it, rewatch it, because I'm telling you, if you follow this to a T, you'll crush it. Okay. Hope you guys enjoyed this video. I'll see you guys in the next one discussing different school applications that we're doing to grow our school members, to grow our communities that we are partnered up with, with creators. And then other topics that you guys are interested in, if you guys leave those suggestions in the comment section. Okay, have an awesome day, and I'll see you guys in the next one.