Richard R RamosRichard R. Ramos. Founder of Parents on a Mission,Youth on a Mission, and Latino Coalition for Community Leadership

Edward Bernays and The Power of Propaganda What Parents Need to Know

17 Feb 2026 · 1 min

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1:04

In this brief segment, the speaker revisits Edward Bernays—often called the father of modern advertising and a nephew of Sigmund Freud—to introduce his seminal ideas on propaganda. Drawing from Bernays' classic book, the speaker highlights Bernays' claim that a minority can wield powerful influence over majorities, framing this dynamic as a form of deception that permeates everyday life. The purpose is to give parents a foundational understanding of how propaganda operates, why it matters for their families, and how the mechanisms of influence described by Bernays continue to shape public opinion and consumer behavior.

Chapters

So let me move on then. Last week, I introduced you to a man named Edward Bernays, the father of. Advertisement. Basically. And interesting enough, he was the nephew of Sigmund Freud, which. That's a whole nother story. But I want to share. I want to share from his classic book that he wrote about propaganda that's we're be. We're all being bombarded by propaganda. But I want to give you an understanding of it, because in his book, he gives us insight and understanding about propaganda and how it relates to deception. So he says here, listen to this. The minority has discovered a powerful help in influencing majorities. Okay. So who is the minority? Obviously, the people that the power powers that be.