Richard R RamosRichard R. Ramos. Founder of Parents on a Mission,Youth on a Mission, and Latino Coalition for Community Leadership

The Community Cry: Why Entrepreneurs Start and How They Hear the Call

14 Jul 2026 · 1 min

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In this segment, Richard R. Ramos explains that the fundamental driver behind entrepreneurship is not merely profit or ambition, but a deep awareness of an unmet need he calls the “community cry.” He describes how entrepreneurs uniquely hear and feel this persistent call from their community, which compels them to act. This internal urging does not fade; instead, it pushes them toward creating something—whether an organization, a nonprofit, a product, or a service—to address that need.

Chapters

we know that. But the motive, that's not it. It's you see a need. I mean, that's where entrepreneurs start, is because you see a need. I call it the community cry. And you've— you're hearing the community cry for a need in a way that nobody else is. And you're hearing it and you're feeling it, and it doesn't go away. It, it, and it just is calling you, you know. And then the next thing you know, you, you start moving in that realm, and whatever you end up either creating an organization, creating a nonprofit, or a product, or some kind of service