In this solo episode of the Just One Thing podcast, Rick White of 180 Biz delivers a motivational talk about persevering through business challenges. He argues that the single word "yet" separates those who succeed from those who quit, because it reminds entrepreneurs that their current reality isn’t final. Using a mountain‑climbing metaphor, he describes the climb as uncomfortable, filled with doubt, failure, and exhaustion, but also as the source of growth. He outlines three essential ingredients for enduring the climb: (1) Determination – deciding to act before knowing the outcome and answering doubt with "I will"; (2) Persistence – continuing after the initial excitement fades, treating failure as information and learning; (3) Resilience – repeatedly getting back up, refusing to accept the present as permanent, and answering exhaustion with "I haven't figured it out yet." He warns against the belief trap where temporary setbacks become permanent beliefs that limit action. Throughout, he urges listeners to share the message, promotes the Advisor Accelerator Academy (limited to 60 advisors, with links provided by Shannon), offers personal coaching slots, and mentions an upcoming live event. The episode ends with a call to action to apply the "yet" mindset, improve tomorrow, and keep climbing toward success.
Chapters
Good morning. My name is Rick White from 180 Biz, and this is my Just One Thing. Have you ever noticed how easy it is to let today's circumstances convince you about what tomorrow's going to look like? Think that through for just one sec, right? If you think about this, one bad month, one employee quits, one customer complains, one Failed attempt, right? And before long, guess what? You stop asking what's possible and you start believing, hey man, this is just the way it is. And I gotta tell you, that's dangerous because I need you to hear this part of it. It's not because your circumstances are wrong. It is what it is, but it's because you begin treating those circumstances as permanent. That's the issue. So I gotta get you to start thinking this just a little bit differently because there's one word that separates people who eventually succeed from those who stop trying. I want you to hear this. The word is yet. See, yet reminds you that your story isn't finished. That your current reality isn't your final reality. That's what I need you to hear, because here's the truth. Everyone wants the view, but very few are willing to endure the climb. So I need you to understand, very few are willing to endure the climb. Everybody admires success. Everybody admires confidence or a profitable business or freedom. What they don't admire is what it feels like while you're earning it. I need you to hear this this morning because the climb is uncomfortable. Have you ever gone mountain climbing? I have gone mountain climbing. I used to be a scout leader. Mountain climbs are amazing, but I gotta tell you something. The view is spectacular, but the work to get to that view was horrible. It was tough. And when you had kids, you were having to push them through and get them making it, you know, moving forward, right? The climb is uncomfortable. The— pardon me, the climb creates doubt. The climb includes failure. The climb hurts. The climb tests you and the climb builds you. But there's 3 parts to this that you really need to understand to get through the climb. There are 3 ingredients to make it through the climb. And I'm going to ask you right now, if this message is hitting you properly, if you're going, man, I needed to hear this today. Please share it. I'm begging you to please share it because there are other people that need to hear this. Also, just real quick, we have our Advisor Accelerator Academy open right now. If you're interested in that, Shannon will put the link in the comments. So let's keep going. So there are 3 parts to this climb, to making it through. The first part is determination. Think that through. It's determination. Now, What is determination? Determination is making a decision before you know the outcome, right? That is super important. What does determination fight? Determination fights doubt and fear. You know that voice that says, man, I can't do this. I can't raise my labor rate. I can't find good techs. I can't build a better business. I just, I'm just done. See, determination doesn't pretend the fear isn't there. It simply answers, I will. Determination is I will. And I do. What else I love to add to this is no matter what, I will no matter what. That is determination on steroids. Now, it's not because it's easy, but it's because the destination matters. See, once you've decided Right? Once you've decided, I've determined, I've made that decision. Now you gotta have the second ingredient, which is persistence. See, persistence is continuing on the path up the mountain after the excitement of seeing the end goal disappears. This is doing the work when nobody notices. What is it fighting? Persistence is fighting discouragement. And feeling like failure. It's fighting the temptation to quit because something didn't work. That voice says, I failed. Persistence answers, I learned. See, failure isn't the verdict. Failure is information. That's all it is. I love Churchill's quote states, Success is going from failure to failure with enthusiasm. It's like not giving up. It's just part of the story. Someone talked to me recently and they said, I want to succeed quicker. How do I do that? And I said, fail twice as much. Failure is not something to be avoided. Failures are stepping stones to success, but You gotta understand that persistence is refusing to let failure become the end of the story because the reality is you're gonna get knocked down. Life is gonna knock you on your ass. And this is where the third ingredient comes in. This is resilience. Okay? What is resilience? Resilience is getting back up. Again and again. What is it fighting? It's fighting the exhaustion that says, I've tried everything. The market isn't gonna work. This isn't gonna work with my market. My team isn't changing. I've done everything I can. Resilience's answer to all of that is, I just haven't figured it out yet. Do you hear that? Yet. Notice the difference. It doesn't deny the reality. It simply refuses to believe that this reality is permanent. That's all it's doing. So what I need you to understand is that I was listening to Alex Hormozi and he says, people can call you a failure and be right 99% of the time until they're not. And that's incredibly freeing. Today's score isn't tomorrow's reality. That's where I need you to get it. Okay. But there's a belief trap here. This is where owners lose, not because of circumstances, but because you allow those circumstances to determine what you believe is possible. One bad hiring experience. Now you believe nobody wants to work. One issue with a customer and pricing, and now you believe customers won't pay. One failed process that you just put in place, and now you believe systems don't work. Reality becomes belief becomes behavior, and behavior creates more of the same reality. Do y'all get what I'm saying? Your current reality should inform you. It should never imprison you. Accept today's facts. Refuse today's conclusions. There is always another possibility, another path, whatever you've got to do if you're willing to keep climbing. Maybe today people might call you unsuccessful, and maybe they're right today, but they don't get to write the ending. You do. And as long as you are willing to keep climbing, as long as your determination keeps saying, I will, no matter what, as long as your persistence keeps saying, I learned, as long as your resilience keeps saying, I haven't figured it out yet, your story isn't over. Because the most powerful word in business, the most powerful word in leadership, the most powerful word in life isn't success. It's yet. So I'm gonna leave you with this. What haven't you figured out? What are you gonna do a little better tomorrow because you haven't figured it out yet? Yet is so freeing. Okay. I hope this has helped everybody. Please share this message. And remember, our Advisor Accelerator is limited to 60 advisors. So do not delay. We're actually starting next Tuesday. So you got this week to get signed up. Let's rock. If you're interested, Shannon, put that link in. If you're having issues in your shop and you would like to talk to me, Shannon will also put the link in for my calendar. You can grab a spot and yes, you will sit down and talk with me. So we can see what's going on and if there's a way I can help. Guys, thank you everybody for being here this morning. Please share this. I want everybody to go get them, right? Let's go do it this week. Okay. And for those of you that are attending our live event in just a couple of weeks, I'm really excited. It's going to be an awesome weekend. Thank you so much, everybody. God bless. Stay safe. Have fun. Go make some money. See you next week. Bye-bye.
