Rob Snyder argues that product-market fit isn't about customers wanting your product. Compliance software doesn't get bought because people want it, but because regulations force them to. The real framework goes deeper than growth metrics and hiring bottlenecks.
It's like when you have product market fit, people are ripping a product out of your hands. You're growing really fast. You can't hire fast enough. Things like you have so much demand and it's like, okay, cool. We can identify the symptoms, but we actually need to know how the phenomenon works. And so what are the pieces of product market fit? And what most people think is that it's like, okay, cool. I have a product. Market wants product, right? It's like something that's like that straightforward. And for all the reasons we've been shouting about here for, I don't know, years now, I feel like that's not the right conceptual model. That doesn't reflect, right? Like people, nobody has ever wanted a compliance software. Like that's not, that's not a thing. B2B software is not a thing that is wanted. And so that's the wrong, and then we have the kind of pain points, problems, like these are all the kind of wrong conceptual tools to explain product market fit and why, like, how does it work?
