If you’re building a BRAND then you should consider registering a trademark
7 Sept 2022 · 1 min

0:43
In this short segment of a series on common entrepreneurial mistakes, the speaker explains that while forming an LLC or corporation provides personal liability protection, it does not safeguard a business’s brand assets such as the name, logo, or slogan. Because other entities can register identical names in different states, the only reliable way to protect a brand is to register a trademark for the business name, logo, and/or slogan. The speaker urges entrepreneurs who are serious about building or have already built a brand to obtain trademark registration as a necessary step in brand protection.










