Trademarks don’t prevent ALL people from using your business name
In this segment, the presenter explains a core principle of U.S. trademark law: the United States Patent and Trademark Office (USPTO) can grant identical trademarks to different businesses as long as they operate in distinct trademark classes or industries. The speaker clarifies that a business owner could adopt the same brand name as another company if the two businesses belong to different categories, because the trademark protection is limited to the specific class of goods or services. The concept is illustrated with the example of Delta Airlines (air transportation) and Delta Faucets (sink manufacturing), both of which hold trademarks for the name "Delta" because they serve completely separate markets.
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