A breast reconstruction surgeon joined a Facebook group about breast implant illness and saw patient inquiries for explant surgery jump. Most calls came from cosmetic patients, not cancer survivors. The group became an unexpected source of referrals.
This all went away. But then she put me on a Facebook group that does discusses breast implant illness and explant surgery. And then all of a sudden, I just had people start calling my office to have explant surgery, which I was a breast reconstruction surgeon and did microvascular breast reconstruction, head and neck reconstruction, sarcoma reconstruction. So my office was like, why are people calling about that? Right, right. Because it was cosmetic patients basically calling to have an explant, not a cancer pat.
