Boost Sales Now! Affiliate Programs & TikTok Shop

15 Jun 2026 · 1 min

Watch on YouTube

0:35

In this brief dialogue, Speaker A highlights the financial challenge of holding physical product inventory, noting that prolonged stock on shelves ties up cash and erodes profit. Speaker B responds by confirming that they are aggressively investing in advertising at a profitable level and supplementing sales efforts with retention strategies, specifically email campaigns and automated flows, to accelerate inventory turnover.

One of the challenges when you're doing a physical product business is then like recycling that stock. As you know, the longer you hold that stock for, then obviously you're losing money at the same time. So then it's almost like that cash is dead. It's sat on the shelves until you can actually sell it. So would you say you're doing everything you can at the moment to sell those products faster as well?
Yeah, yeah. We're putting as much money into advertising as we possibly can at a profitable level. Um, and then we're obviously looking at other retention, uh, exercises as well in terms of email campaigns and flows.