Watch This to Generate 1000s of Leads (In Any Niche)

Hey folks, it's Robin here. Nice to see you all again. Uh, thankfully I've perked up a little bit since I last saw you in my previous video where I was talking about entrepreneur burnout. Amazing how a season can shift things. Um, in today's video, I wanted to talk about a hot topic. I wanted to talk about lead generation. So if you are a coach, a consultant, or a freelancer, or maybe just a small business owner, I'm hearing it on the grapevine, the whispers on the street, that many people are struggling to generate leads for some reason at the moment. And whereas I would normally talk about product architecture, pricing, sales, I shirk the conversation around marketing because it is so vast compared to when I started my business 22 years ago. I remember back in the day— I know I don't look old enough to have been in business for 22 years, obviously. But, um, I remember back in the day you could pretty much get a deck of business cards printed out, head down to your local BNI networking meeting, and speak to a few people by the coffee machine, and you could win clients. It was dead easy back then. But now, thanks to the advent of fast internet and social media and global marketplace and the ease of which it is to get a business set up these days and registered on Companies House or Wherever, whichever country you're in, it's meant that pretty much every market is saturated and everybody's trying to just trying to get by really just to try and make a decent sort of living as well as have a nice lifestyle and spend time with their family, have a bit of freedom, but also more importantly to to be able to pay the bills. I see that a lot of business owners are finding it harder and harder to do that in 2026. For a multitude of reasons. I just think there is so much noise out there. So I'm gonna work through just a really simple 3-step model which I've created, which is all around building out your own fearless lead engine for your small business. Now the first thing I'm gonna do is caveat this video and say that one of the things to remember is that leads aren't instant. It's not like a, hey, let's click our fingers and then we've got 100 leads coming in. It just doesn't really work like that. Not for, not for the typical small business owner who sits, you know, in the middle of that bell curve. There are people on the fringes who find it impossible to get leads and people on the other fringe who end up finding it super easy to get leads for their business. And then there's the vast majority of business owners who sit in the middle who kind of, it kind of flip-flops around between being moderately okay to, oh, it's a bit of a struggle again. And the other challenge, of course, is that you're so busy obviously delivering your coaching, your consulting, your freelancing work to your clients that you forget about marketing altogether. And so then you finish a project, eventually get the paycheck in from that, you know, your invoice paid, and then you're like, oh crap, should probably do some marketing again now. And so you've gotta build up this head of steam, this momentum again. So the idea behind the Lead Engine, which I'm gonna share with you, is that, the idea is that it does some of that heavy lifting for you of marketing 24/7, you know, whilst you're sleeping in the middle of the night, hopefully you can have a lead engine which is producing leads for you in your sleep, um, so that you don't have to worry about it. So when you come back to having to enroll some more clients for your small practice, business, whatever that looks like, um, you've got a nice little inbox— not loads, but a modest number of inquiries sat in your inbox ready for you to answer. So Like any good framework, we need a 3 or 4-sided diagram in order to start this. And essentially the 3 things, and I'll go through them in turn, but the 3 things which you need first and foremost are assets, marketing assets, and I'll explain what each of these, these are in a second. The second thing which you need then is traffic. And the final thing which you then need is capture. Now, if you only have 2 of these things, it won't work. If you only have one of these things, it won't work. You need to have all 3 things in your lead engine in place in order for your lead engine to work properly. So think about it this way: if you had a car And the carburetor was missing, or the fuel injector, or the pistons were missing, if there was no fuel, that engine wouldn't work, okay? And even if just one of those pieces was missing, the engine probably wouldn't work. So you need to have all 3 things in place in order for this to be successful. So I'm going to go through them in turn so it's kind of clear exactly what each of these 3 things are, and then by the end of it, you should hopefully have a reasonable idea about what your lead engine should look like, at least a few ideas. If you want to know more, you can always reach out to me. I've got lots of books which I'm always happy to send out. I'll share a couple of links in the description below. You know, or if you're not following me, go and hit the subscribe button so you can see more cool videos like this when I can be bothered to make them, basically, because I'm not really one of those guys who is, you know, making videos week in and week out. But when I feel I've got something interesting and useful to share, like today, then I will do it. So give us a little subscribe, you'll see the next video. So assets. Now the idea behind assets are that they're a marketing asset. They live out there on the ether once you've invested your time, energy, and money into producing them. But then once they're out there, any number of people can consume them either for free or cheap, and you don't have to necessarily be responsible for distributing those things. Those assets are just there ready to go. And essentially they fall into 2 camps, 2 categories. We have digital assets and we have physical assets. So physical assets is kind of quite clear. So good example of a physical asset— you can't see it because of the way my camera's set up— is a book. So there we go. So I've written several books. My books are available on all sorts of platforms. If I go to an event, I can give my book books away. People can go to my website, they can request a book. So it's a physical asset that you can give— make once, distribute multiple times. So another couple of examples of a physical asset could be, um, it could be a set of, um, like cue cards. So one of my clients, Marit Kwaja, who does, um, positive psychology and well-being in the dental industry, she created this really cool deck of cards with lots of different well-being exercises, mindfulness exercises that people could go through. So that's physical. It could be a brochure which you could stick in the post to people and send out to them. Like, please, please, please, folks, don't just rely on digital stuff. Who wants to sit there and scroll through a PDF? Let's be fair. Also, it's really nice when you get something lumpy that, you know, comes through your letterbox, you know, a bit of lumpy mail. So a book, a deck of cards, it could be a brochure, it could be something less like, or more obscure than that. It could be a a medal or a Lego toy or any number of different things that you could send out to somebody. And then digital obviously is going to be things, the digital equivalent of those things, but it could also include a quiz, a scorecard, a calculator, just something digital that you can build through something like Lovable that people can then consume. Okay, so it's got to be of value, it's got to educate your ideal client, it's got to kind of tell them about your, your business and why people should come and buy from you. But also, it's just there really to deliver as much value and build as much trust as we possibly can do. Okay, so then moving on, and remember, you can't just have one of these things. You need all 3 things. You need assets, traffic, and capture in order for your lead engine to work. And what I should do is I should write lead engine in the middle of this so you can all remember WTF it is that Robin is talking about. So you need your lead engine. Okay, right, traffic. So traffic is split into 3 bits. So the first one for me, again, this, this might, might change ever so slightly for each of you, but these are the 3 which I found that have worked for me over the years. So the first one is speaking engagements, uh, the second one is partnerships, and I've done another video on my channel about partnerships, you can go and check that out. And then final one is podcasts. So essentially you'll see a theme there between those 3 things. The theme, the theme essentially is, um, where you're able to leverage other people's audiences. So generally speaking, events— uh, sorry, speaking gigs will happen at events, conferences, or various things like that which somebody else is organizing. You get invited along to speak to a room full of people, and it doesn't matter whether it's 10 people, 100 people, 1,000 people, or even 10,000 people. So long as you're getting on stage, it just demonstrates authority and credibility, okay? And actually, your marketing assets that you produce generally are the thing which is going to enable you to get speaking gigs. They're gonna be the things which enable you to build partnerships and to develop and get onto podcast appearances, okay? So you need the marketing assets in order to attract your traffic sources, which then feed into your lead engine, okay? Partnerships, obviously, if you can leverage other people's audience, great audience is great. For me, the example I always quote is when I guested on Ali Abdaal's podcast and that generated 3,000 leads for my humble little coaching practice, you know, from a single podcast interview. Prior to that, it took me 4 and a half years using social media to get 3,000 people into my email list. So there is a lot of power in partnership, but they just take a bit of time to come to fruition. Podcasts, obviously podcasts have been around for a long time. So it's again, it's about being intentional. Finding the podcasts which are the best fit with your ideal client, um, that have large enough volume of distribution and audience so you can get in front of a decent number of people. And again, podcasts really help with your credibility. So in effect, your speaking gigs, partnerships, and podcasts end up becoming marketing assets in their own right as well. So they both feed into one another. Then the final, uh, side to the triangle here is capture, some form of data capture. It is remarkable How many people have some brilliant marketing assets, um, a, a proven method of getting, you know, traffic and eyeballs on their brand, but then they completely neglect to capture people's name, email addresses, and telephone numbers? If you can't capture leads, then this isn't going to work. It's like, this is the fuel which feeds into the lead engine, right? Uh, if you've got no way of getting people into some form of a list, into your community, database that you own. And a really simple way of doing this is like a Google Sheet just to start off with. But actually now with the advances and things like Lovable, Replit, Base44, vibe coding tools, you can build really simple CRMs using those tools to capture your data. But there's specific ways that you have to enable you to be able to make it really simple and easy to capture people's information. So the simplest one I found is just QR codes, just QR code into your your marketing assets. Simple, really. Have a landing page, uh, you go and speak at an event, you put a QR code up on the slides, bang, you've collected some leads. And I always recommend as well name, email address, and telephone number. Now what we're not going to do is spam people, whole lists, with, you know, um, SMS messages or things like that. Um, what we're going to do is strategically, um, when somebody drops into our list using a QR code We have a look at their details, look at their email address, we see if we can find them on LinkedIn, we see if they've got a website, we see if we can find them on TikTok and Instagram and the other social media platforms. We might connect with them on those platforms. If they've got a telephone number there, we might go, oh, I tell you what, I'm going to click on that and add it to my WhatsApp. And then all we're going to do is we're going to get our phone out and we're going to record a short voice note. Hey Robin, uh, just noticed you've downloaded or got the QR code from my talk earlier on for the Fearless Pricing book. Listen, I hope you really enjoy it, reading it when you get a chance. Obviously that went to the digital interactive version of it. Let me know if you'd like a signed copy of the book. I'd be more than happy to pop one in the post because I know that some people prefer the physical copy of it. Job done. And then what you can also then do is a week later, once you've sent the book out, Oh, hey John, just checking you got the book. Listen, is there anything else which I can help you with? I'd be really interested to hear a bit more about your business. What is it that you do? What types of clients do you work with? Have you got any challenges in your business right now? So QR codes, massively important. Second thing is you need some forms in your life, um, where you can actually do the data capture. So QR codes take people to a landing page, and on the landing page you have a basic form. Okay, so you can see the 2 things are linked. Um, and then the other thing which we've, uh, has been around for a while, but we've only just been developing our own in-house tools Chats. These happen in 2 different ways. So it could be DMs, and I'm not talking about smarmy, like sliding into people's DMs and trying to sell them stuff. Buy my shit, buy my shit, buy my shit. I'm talking more so about like when somebody's signaled their interest in what it is that you do, you drop them a short DM with a voice note or a personalized video and say, oh hey, thanks for downloading, requesting the thing. Be really nice to connect. Um, here's my LinkedIn, or hit, you know, what sort of challenges are you having in your business right now? Okay, so we have DMs, uh, and we also have bots. So little chatbot widgets that you can pop onto your, uh, onto your website. So if you've got web traffic coming to your website, I've got one on mine, little Robbot pops up and says, oh hey, uh, what is it you need some help with? Um, would you like to speak to Robin? And then it goes into the chat thing, it gives them some access to useful resources, and then hopefully leads into maybe booking a call. So you can go and check that out if you want. You can head over to my website. Now, like I said, you need all 3 things in place. Need assets, you need traffic, and you need the ability to be able to capture those leads. If you don't have those 3 things, you're really going to struggle to get your lead engine fired up and optimized. Now, the other thing which I will say as well is that this process isn't like an overnight thing. This, this process can take typically anywhere between 6 to 12 months to build up a really frictionless lead engine. So it's just going, it's finely tuned. Okay, a lot of people think that with AI and all this sort of stuff, we're just going to automate the shit out of our businesses. Next thing you know, we'll get a flood of leads. It doesn't work like that. You need all 3 of these things to hang together. Just because you've built really great AI automated systems If you can't get traffic, if you don't have those assets, doesn't matter how good you are with AI and automation, because that sits on the capture end. If you can't get traffic, right? So it takes a while to spin up the lead engine and get that momentum going. So you've got traffic assets and capture all working together as one thing. And I'll say as well, like a lot of people I think look at my business, my coaching practice, and go, oh, it's all right for you, Robin, it's easy for you. Um, you, you know, you come from a web design background, you've got the technical ability, you're smart, it's all right for you. Um, this works for anybody. It— some, some people just get it and it clicks and it, you know, yeah, lucky, good for them. Maybe lucky, good for me. Um, but all of the assets which you see, the books, my website, my branding, my forms, my talks, my podcast interviews, my YouTube channel, All of those things which you see took me 10 years to gradually accumulate and build and refine and make better and various things like that. We have a massive unfair advantage in 2026 heading into the new year 2027, whereby we've got AI tools that you can build a scorecard in 10 minutes. It's super simple and have it embedded on your website and ready to go like ASAP. So there's never been an easier time to build this stuff. So there's no real excuses, I think. However, I do get that some people may need to actually be shown how to do this. So, um, if you're interested to know more about the Fearless Lead Engine and what it might be able to do for you, just pop a note in the comments. You'll have access to my website and things like that. So come and reach out, um, and we'll see if it's something which potentially could work for your business. But you've got to be prepared that it's going to take 6 to 12 months of you building all of these different— these 3 things which I shared with you here. Building the assets, starting to build up traffic, starting to get your capture working for you so it's slick, um, uh, before you will really start to see meaningful results. Um, I, I think it as well, if anybody tries to sell you— I mean, there's lots of like, you know, bro marketers out there who will sell you like, hey, come and do my LinkedIn program and we'll get you leads like yesterday. Um, frankly, I think it's just a load of bullshit and Part of the reason why I've got— I've been very frustrated and wanted to kind of tell people about this. Um, I'm not trying to sell it, by the way. I, I want— you could probably— many of you will just watch this go, oh, assets, traffic, capture, I get it. And that's all I want. I want you to just, you know, be— get value from this that way. But I was just getting really pissed off. I went to Ideas Fest, which is a fantastic business festival here in the UK, um, down in Tring in Hertford. There was, over the course of 2 days, 6,000 entrepreneurs in the field. Lots of stages, lots of talks, speakers and things like that. And, um, I went around doing a little mini interview series which you'll see in my Shorts somewhere. What's the biggest challenge? Lead gen. Oh, what are you planning on doing about it? LinkedIn. I'm like, I must have heard like LinkedIn like 100 gazillion times over 2 days, and I was so fed up with it in the end of it. I'm like, are we, are we that unsophisticated with our marketing now that the only thing we can think of is a B2B networking website. Um, you know, back in the day that was called BNI, Business Networking International, and all of the other in-person networking groups. Why are people neglecting to actually go to in-person networking meetings? Why are people neglecting to go out and meet people, um, you know, at events, um, guesting on people's podcasts in person? Why are we taking the easy route all of the time when actually taking the time to build things properly is going to bear far more fruit in the long run, you know, as it has done for my business. Hopefully that's inspired you a little bit and you're kind of going to be thinking about what marketing assets shall I build, how can I go about getting some more traffic, do I have capture in place. Like I said, just drop me questions in the comments. I'm here to help you guys. Like, this is my passion. This is what I love doing. I love helping business owners succeed. I can't think of anything better to do with my time, apart from maybe spend some time with my family and archery. Those probably trump it, maybe my dogs, don't know. But ask me questions, folks. I'm here to help.