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Rob Perkins breaks down why generic check-in messages get ignored. Instead, reference something specific about them, offer concrete value like a new skill, and give a clear availability window. That combination actually gets a response.
Rob Perkins breaks down why generic check-in messages get ignored. Instead, reference something specific about them, offer concrete value like a new skill, and give a clear availability window. That combination actually gets a response.
Instead of going quiet and then reaching out when you need something, you show up before that with something worth reading. Something as simple as, hey Russell, I haven't worked in a while and I wondered if you had anything coming up. No, not a great message. There's no value to Russell. That's just as bad as the old just checking in message. To be remembered, to stand out, you need a different approach. That's them, value, availability. You send something about them like their BTS from a recent job or vacation photos on Instagram. Instagram so they know it's not just a cut-and-paste text. Then what value do you bring? Do you have a new special skill that will make the production better? And finally, your specific availability, which gives a sense that you have or had some stuff going on. Now you've actually given them something to respond to.
