Claude Code + Higgsfield = 24/7 content machine

Rory Ridgers shows how to combine Claude Code with Higgsfield to build an automated content machine that generates social media posts, reels, and carousels with your face consistently embedded via SoulID. Set up a Claude Code workspace with skills like Carousel Generator and Reel Generator, authenticate Higgsfield, then prompt it to create a weekly calendar for your business. Claude Code automatically generates the images and videos, tracks costs, and exports everything to Google Sheets.
Chapters
What's up guys, in this video I'm going to be showing you how you can connect Higgsfield to Claude Code to create a 24/7 personalized content machine. It's going to be able to use your face in all of its images and videos that it makes, and you only need to set it up one time. So you don't have to keep adding reference images of your face. You only set it up once and then it works forever. It can create an infinite amount of social media content for you. Just quickly, if you don't know who I am, my name is Rory Ridgers and I run an agency called Autonomously AI where we find and eliminate operational bottlenecks using AI for business owners. So if that sounds like something you might be interested in, I've left a link to book up a call with me in the description of this video, so you can go ahead and book up a call and we can have a chat about it. Without further ado, let's get into the video. All right, so as I mentioned, in this video we're going to be using Higgsfield, and if you've never used Higgsfield before, it can be a little bit overwhelming because there's a lot of different things that we can do inside of here. But the main things that we're going to be focusing on is the image generation, the video generation, and then also what's called the soul character, which is where you actually create a version of yourself that Higgsfield can use constantly in these images and videos. You can just come in here and create an image, and you can use a bunch of different image models. So you can see we have the Higgsfield Soul Cinema and the Soul 2.0. This is where you create your character, so your version of you, and then you can use that to create images. You can also use GPT Image 2, Nanobanana, Nanobanana Pro, and then a bunch of other image models here. And then if we go to video, it's a similar kind of thing. We can use things like CLING, CLING 3.0, Motion Control, Sora 2, Google Veo— basically all of the top image and video models we can use directly through Higgsfield. And now the first thing that I actually want to show you in here is if we go to the search bar type in SoulID, we can see SoulID character here. And you can see, not the most flattering picture of me, but what I've done here is I've uploaded a bunch of different pictures. If we have a look inside here, you can see there's a bunch of different pictures of me in here that basically just me from a bunch of different angles. And what this does is it builds up a version of you, so it's going to look exactly like you, and it is able to imagine you and recreate your face in images and videos from pretty much any different angle. And the best thing about it is you only set it up one time, and then you can constantly reference it when you're creating new images and videos, and you don't have to keep uploading including reference images, which gets really annoying. So we'll dig more into Higgsfield later, but I want to show you inside of this workspace I have here in Claude Code. So I've set one up for Ember Coffee, which is just a fictitious coffee shop that— let's say we're going to automate their social media content for them. So first of all, we have the.claud file in here, and we have a bunch of skills and a bunch of commands. The command just being— well, I say a bunch of commands, we only have one command, which is just weekly_content.md. So basically what that does, it's just a command that allows us to plan out our weekly content. So as well as actually generating the content, this Claude Code workspace is going to help you actually come up with the content ideas as well, which is really cool. So then we can look at skills, and we've got a couple different ones in here. We have Carousel Generator— it does exactly what it says, generates a carousel. And then the Cost Control, so it's going to calculate the cost every single time you generate an image, a video, or a batch of images and videos. And then a Reel Generator, so it's going to be able to generate Instagram Reels, so basically just video content. And then the Soul Character, so this is just working with that soul character that I just showed you in Higgsville to make sure we get the good consistency. And also Weekly Content Engine, so it's just skill. It's again going to help us with generating these weekly content ideas. And then we also have Brand Kit. So if we open this up, we can upload some product photos or some reference photos of other things. Let's say a colleague in the reference photos, and then a new product, a new coffee that we're selling in the product photos. We haven't got anything in there for now, but then we also just have simple things like our colors. So basically all the colors that we use for our branding, our main content pillars, and our entire product catalog here that it can use in the content. And then we also have a voice.md that just basically says how we want to portray ourselves, so just like a brand voice there. And then we just have content calendar, which is just whenever you create a content calendar, it's just going to save in here. So I've done some dry runs, as you can see, just testing the system out. We have a couple calendars in there, but we're going to make a new one for this video. And then we just have outputs, that's just going to put in, um, any outputs that we want to look at. So to actually connect this up to Higgsfield, we just have this MCP .json here, and we basically just install this JSON file. It's really, really simple. Just install a JSON file that looks like this, and if you're not too sure how to do that, just ask Claude Code to do some research and he'll be able to do it for you. And then once you restart VS Code, and then if you go to /mcp here, mcp serve, as you can see mine's connected, but this will see— but this will say needs auth, just as these do. So when you click on it, it'll say authenticate for that. Hit authenticate, it'll redirect you to your browser, and then in there you can just hit authorize from Higgsfield, and then come back and it should be all connected. That's literally all you have to do to set up the MCP. So now just to test this out, we're going to say something like, can you generate an image of me making a coffee using my soul character? So we said, can you generate an image of me making a coffee using my soul character? We're going to send that off and it should just be able to pop back to us with an image, uh, basically of me. So I just said of me with my soul character. My soul character is just loads of reference images of me inside of Higgsfield. So it should come back with an image of someone making a coffee that looks very much like me. So we're just going to wait for this to finish and then we'll come back when it's done. So the way it usually works with generating images and videos is basically it sends off the request and then it just has to keep polling it to get the job status. So it sends off a request— oh, it's done now— but it sends off a request and then Claude Code will continuously poll Higgsfield just to get the job status. And then when it's done, it'll ping back like it does here and just say that it's done. So this is the image here. If we click on this, then we get an image that looks like this. So that looks a lot like me, which is really, really cool. And I didn't even have to give it any reference that one time inside of Higgsfield, and it's me pouring out some coffee there. Awesome. Okay, cool. Now we're going to open up a new chat here and actually act as if we was going to generate some content for our business. So let's say to it, generate me a content calendar for the next week. We just dropped a new strawberry latte that we want to promote. Awesome. Let's send that off. It's going to come back to us. It should use a skill here. It's going to come back to us. You can see it's used a weekly content engine skill. It's going to come back to us with a full plan here for a content calendar. And then if we approve it, we can just say, yeah, okay, great, do it. And it's just gonna go away to Higgsfield, generate all the images and all the videos. All right, pretty cool. So it said that the strawberry latte isn't in the product catalog, so it needs to ask me a few questions. So let's just do this quickly. What's the strawberry latte made with? We are gonna say it is made with strawberry and rose syrup plus oat and espresso. That sounds pretty nice. And then what is the price for this? We are gonna say, um, it's £4.50 and it's a seasonal one. and then week dates. Let's just say this week, and then promo weight. So how much do we want to promote it? Let's say 4 out of the 7 posts we want to promote. So we want to promote it quite heavily. Okay, pretty cool. Obviously with the dry run before this video when I was testing out, there was already a content calendar for this week. So it just flagged that up and it said basically, would you want to, um, focus on the Strawberry Takeover or the Burnt Honey Iced Latte, which was what was pushing when I was doing the dry run. So let's say replace this week entirely with the Strawberry Takeover. Okay, so it says the plan has been drafted. The below. So Monday it's going to post a reel, uh, Unbar this week, and then new Unbar pink floral, and then the strawberry launch. Cool. And then Tuesday is going to do a carousel, Wednesday reel. So it's kind of flip-flopping between carousels, reels, carousel, reels. So we're going to have 3 carousels and then 4 reels there. Awesome. So we're going to keep that. I think that looks pretty good. So it's just got a couple things flagged here, which is just about that other content calendar. And then also in the skill, I, um, accidentally named the soul ID as Ember Rory, but it's just Rory. Um, so not really a big deal. It said it found the soul ID anyway, but it's just nice that it flagged it. So we're just going to say to this, uh, yeah, go. Or it's telling us to say approve. So we're going to say approve there, send that off. And then now what this is actually going to do is it's going to put it all in a Google Sheet. We already have a Google Sheet generated that I can show you now. So it's simply going to go into something like this. It just says the post date, the day, the format, pillar, hook, caption, and then soul if it's yes or no. So if my face is going to be in it, and then the models that we use, the job IDs, the credit spent, the asset URL, the status, the generated at time, and then just any notes that it wants to add in there as well. All right, so now it's just actually making a to-do list for itself. So load the Google Sheets tool schema to see what's actually in there, and then generate Monday reel, Tuesday carousel, Wednesday reel, Thursday carousel, Friday, Saturday, Sunday. Append all 7 rows to the Google Sheets Generations tab, and then final balance check, and then give me a little output summary. So unless anything crazy happens, we're just going to come back when it's done. So it looks like it actually split up into images and then videos. So it's just about finished doing the last carousel here, and then it's going to do all 4 of the reels at the same time. So as well with the videos, uh, something I didn't mention, the way it's doing the videos is it's doing image to video. So first of all, it's generating the first, uh, like frame of the video, sending that off to Klink 3.0, and then generating a full image out of that. But anyway, we're going to come back when it's done. It looks like the slides are pretty much finished here, so it's just going to do the videos. and then it should be done. Okay, so it's given us the results here. As you can see, pretty much just go through these and have a look at what it's actually generated. So I guess just starting on Monday, the first one here was a reel and the pillar was on bar this week. So kind of like what's new this week, what we're doing this week. The hook is new on bar, pink florals, kind of like teasing a little bit there. And then the caption, new on bar today, strawberry, strawberry rose latte, fresh strawberry and a touch of rosewater syrup, oat espresso underneath. $4.50 on bar through August. Awesome. And then it's just given us a model it used, the soul character. So it did in this one, the job ID, if we want to know that, the credit spent, and then the asset URL. So it's actually uploaded this to my Google Drive so we can view it in here, which is quite nice. Uh, but if we open this up, let's have a look at what it generated. So, okay, awesome. I mean, that looks like me. Um, and you can see that it's got some like mystical stuff coming off it, which is really cool. So going on to the other days here now, this Tuesday. Was a carousel, uh, the pillar was behind the bar again, and then the hook was how the strawberry rose is built. So let's just look at some of these images. Cool. So pretty simple here. I think there's 4 images in total. Uh, yeah, there's 4 images in total. So that was the first one, this was the second one. Awesome. And then this was the third one. So it's kind of like a process of making it, which is really cool. And then Wednesday we have another reel which we can take a look at. Uh, looks like it's me pouring out a drink here, which is cool. Uh, yeah, awesome. So it's me pouring out a drink. That's definitely me, which is sick. Uh, yeah, looks like it's a, um, strawberry latte, which is cool. Uh, let's have a look at the other ones. Uh, there's another reel down here. Let's have a look at this one. So it's a nice little, like, I don't know what that is, a little pastry or a bun or something with the new strawberry latte. Awesome. Then there should be one more reel that we can take a look at. Uh, some of these are still processing in Google Drive, which means we can't look at them right now, but you get an idea from all the other ones how these actually look. We can look at some of the carousel images here as well. Nice. These are just obviously ones that can go, well, like it says, in a carousel, which is, which is awesome. And then you can see here it just gave us a little summary of like all the posts it produced, the total credits that were used, the budget, the NSW failed and skipped, because obviously we remove all of that. It's in the skill to not include any of that stuff. And then just the content calendar it did, the content generation log and then the brand kit product catalog. So added that Strawberry Rose Latte to the content catalog. So that is it for the video, guys. As you can imagine, if you're a small business owner, being able to make content like this literally just from your laptop by just typing one single prompt, getting Claude Code to plan out your entire week's worth of content, and then just saying go ahead, and then it actually generates all that content for you, ready for you to post with your face in it. And you only have to set that up one time, and it can use your face in all the posts, which is awesome. Like I said at the beginning of the video, if you want to chat about how we can implement AI into your business, I'll leave a link in the description of this video. You can book up a call with me. That's it for the video, guys. See you in the next one.
More from Rory

Dynamic Workflows are crazy. This is how to actually use them (beginner's guide)










