Charles x Bryan Strother - Making MŪVs Mail - New Intake Form Submitted!
This document is an automated Airtable notification containing the completed intake form submitted by Charles B. Strother on November 30, 2025 for the Corrective Chiropractic Clinic (legal name: The Wellness Center, PC). The form captures comprehensive onboarding information for Making MŪVs’ marketing and lead‑generation services, including personal and practice contact details, service offerings, pricing, branding assets, notification preferences, area‑code preferences, outreach personnel, insurance participation, and reputation metrics (Google reviews). The submission also records the client’s expectations for a perfect experience (storytelling that connects with the community) and a deal‑breaker (failure to follow through on promises).
Topics
Client Onboarding Overview: Purpose and Expectations
The intake form serves as the initial data collection step for onboarding the chiropractic practice into Making MŪVs’ marketing platform, outlining the client’s desired experience and dissatisfaction triggers.
Practice Identity and Contact Information
Key identifiers for the practice, including legal business name, EIN, physical address, primary email, personal phone, office line, and website, establishing the official point‑of‑contact for all communications.
Service Portfolio and Pricing Details
A detailed list of core chiropractic services and modalities (e.g., diversified chiropractic, shockwave therapy, spinal decompression, massage, neuropathy) along with the full‑price new patient exam ($85).
Branding Assets and Photo Consent
Requests for a business logo and professional headshot, with a noted refusal for photo consent, indicating the client’s preferences for visual branding usage.
Notification and Outreach Configuration
Preferences for lead and booking notifications (text to personal phone, email to info address) and the designation of the primary outreach staff member (Brit Pavelchak).
Area‑Code Preferences and Call Forwarding Settings
Specification of preferred area codes (269, 219) and a decision not to forward GoHighLevel calls to the office line, guiding telephony routing decisions.
Insurance Participation and Credentialing
Declaration of accepted insurance (BCBS) and provision of tax identification, supporting billing and compliance processes.
Reputation Metrics: Google Review Count and Link
Inclusion of a Google Maps review link and the count of 346 five‑star reviews, providing social proof for marketing material.