Startup founders need to think like cult leaders to attract talent willing to take lower pay. People join startups for the story and vision, not the salary. A founder's ability to craft and deliver a compelling narrative determines whether they can recruit, motivate, and persuade investors.
Chapters
As a founder, you're almost starting cult. It almost has to be like a cult leader. Like you're getting all these people to follow you on this journey that really doesn't make any rational sense. Like you could go get a job at Google and make like, I don't know, $400K. Why would you go to a startup and make a lot less? You're joining for the dream, the story, you like the person, you like the idea, you wanna be part of something special. And so the ability to tell that story in a compelling way is so important. And you're not just doing it to people at your team, you're doing it to your customers, you know, investors. And so being able to tell a good story and be compelling, like really changes your, you know, ability to run a company.