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Ryan Deiss argues that generative AI will replace traditional search boxes, making legacy SEO obsolete. He warns SEO professionals and website owners to pivot toward optimizing for AI bots instead of doubling down on search engine rankings.
Ryan Deiss argues that generative AI will replace traditional search boxes, making legacy SEO obsolete. He warns SEO professionals and website owners to pivot toward optimizing for AI bots instead of doubling down on search engine rankings.
People are gonna stop going to google.com and to the search box completely. I believe that that is true. These businesses that have taken 20 plus years to get where they are, they die a very, very slow and a very profitable death. If you're in the SEO business, pivot to gen AI optimization. If you have a legacy website, find somebody who knows how to optimize for, you know, for the gener generative AI bots so that you can get listed there when the time comes. And if you're a new website, probably don't, you know, try to double down on traditional SEO.
