Short-form YouTube advice from Ryan Deiss urging founders and entrepreneurs not to hastily abandon their current business. The speaker cautions that excitement about a new idea often stems from an ill-defined Plan B and recommends fully crystallizing the next move before "burning down" the current project—because the current work may already be the best idea.
All right, so this is a hook where I need the hook on the front of the video. Can I just burn my business down and start it all over? You can, but are you sure that your next thing is actually going to be better than the thing that you have right now? A lot of times when we're frustrated with where we are, we want to burn it down. We want to move on to something new because we're excited about the glorious unknown. We're excited about this thing that we're going to do next. And the reason we're excited about it is because we haven't clearly defined what the next thing is. So I tell people all the time, before you move on from plan A to plan B, make sure you fully crystallize what plan B is going to be, because there's a really good chance that what you're working on right now is your best idea. If you had a better idea, you would already be doing it. So just make sure if you're going to burn this thing down that you know where you're going to go next.
