Brands need someone creating consistent content on social platforms where people spend 2.5 hours daily. Traditional ads aren't enough. The speaker built an AI toothbrush to test this approach.
About 2.5 hours per day.
All right, so there's really only one way to pull off the first AI toothbrush if we're going to do this right. Hey, Ryan, do I have to create content to grow my brand? You don't, but someone does. The reality is, is that consumers today are spending about two and a half hours every single day on average, on social channels. That's where the people are. That's where the eyeballs are. Which means that's where the media, advertising and growth is. And these are channels that they require content. It's not like in the quote, unquote, good old days of radio and TV and newspaper where if you're a brand, you could simply place an ad and people would find you. Now it's native, now it's organic. You've gotta be there. And so if it's not you, it needs to be somebody in your company. Why the heck do you think I'm doing this right now?
