Ryan Deiss talks about why founders want brutal feedback while employees prefer gentler criticism. He shares how his company's SFB award celebrates mistakes, and mentions he's scaling 17 companies in a $200 million portfolio.
17 companies.
$200 million.
I'm currently scaling 17 companies in my $200 million portfolio. Here's what I think of this business advice.
Want to know the real difference between rich people and broke people? Rich people, they want the message short a text. Raw bullet points, no fluff, not even like a voice, you know? Broke people, they want the sugar. Hey, you did great. But here's a little feedback. It's.
Painful, but this is so true. They.
Want it soft, sweet. Why? Because the people who struggle the most usually can't handle self criticism. They confuse correction with attack. Get your ass up and work. When I work with seven, eight, nine figure founders, you know how they talk. Is my idea good or bad? It's bad. Okay, great. Why? Okay, let's fix it. Done. Zero emotions, just execution. You know who can't handle that? People whose ego is louder than their results. Skip the sugar. Get back to work.
Yeah, I agree. I don't know if it's rich or poor. I think it's more entrepreneur versus employee. I'll tell you a quick story. We used to have an award that we gave out at the company called the SFB award. SFB stood for blank, for brains. And the idea was that we would give out this award to the person who made the biggest mistake, who was the most F for brains. Now, we thought that this was a nice, fun, exciting thing, because as business owners, we're all about celebrating failure. Failure is how we learn. And we've got thick skin. We're thinking, who's going to be offended by this? Well, it turns out literally every single employee that we ever gave this award to, they didn't see it as an honor. They saw it as an insult. But we did still want to try to create a culture of, hey, when we mess up, that's okay, because mistakes are where the lessons come from. Still, it's a really hard thing, I think, for employees and individual contributors to get through. And I think that that is why business owners, entrepreneurs were more likely to take it straight. Just give us the fact we don't care about our feelings.
